When it comes to making magical memories and finding that perfect gift, there are many different options that can come to mind. While flowers may be caring and sweet, some moments call for something a bit bigger and more glamorous. Sometimes the only way to say “I love you” or “you matter” is through the gift of jewelry. With so many different providers out there, claiming to be the best, one has consistently gone to the top of the list in value and quality. Zales is a leader in the industry, making an impact in the market and in customers’ hearts that simply cannot be quantified through sales numbers alone. Zales is a company that has been in business for nearly a century. Starting in the town of Wichita, Texas, William Zale, Ben Lipshy, and Morris Zale had a message that they wanted to send to the world of jewelers. The three, who founded the company officially in 1924, believed in providing the best in quality to their consumers without having the exorbitant price tag. They believed that quality and affordability should not be mutually exclusive. Instead, they wanted everyone to have access to the special moment items that bring so many joys. More than just bringing quality jewelry, they also offered credit plans to those who could not afford a full payment at the time of purchase. At the time, a penny down could get an individual the item that they needed on a pay-as-you-go type endeavor. This was different, it was exciting, and it helped build a customer base that still remains today. It is also the reason why the company expanded in less than twenty years to the neighboring cities and locations in their region of the country. Jewelry, however, was not the only items that Zales originally sold. They also had appliances, cameras, and other big ticket items that could be purchased. But, as time grew, the company realized that their family appeal and customer service approach to jewelry—so different than other jewelers of the time—was what was leading them to the forefront. That is where they have focused the majority of their efforts and where they have expanded in the last several decades.
Today, Zales has an impressive seven-hundred fifty stores in the United States. They also have locations in Puerto Rico and other countries as well. While the locations have changed, the brand messages and the belief in superior customer service have not. Zale’s continues to market the business in this way and follows through on each of these promises, year after year. Today, Zale’s provides customers name brand options in jewelry. They also have customized, unique, and personalized pieces as well. The Zales name is all about affordability and that has not waivered. But they offer a range of different products that can fit the budgets of those who have more and want to spend or those who are looking for a budget-friendly piece. They have everything from rings, to bracelets, to pearls. They have synthetic stone options and genuine both. If there is a piece of jewelry out there, it is likely that Zales has it or can have it created for their customers. Moreover, one need not head to the mall to see Zales, though this is an option. Instead, the jewelry retailer offers an online site that is packed with all the styles everyone could want or need. From seasonal options to special promotions, it can all be found at Zales.com.