Wacoal was founded in Japan in 1949 by Koichi Tsukamoto and is known for crafting exceptional lingerie that combines great fit with attractive design. In 1985, Wacoal launched its brand in America, with the same commitment and dedication to brilliance and invention. Wacoal run on the philosophy of making the best fitting and most comfortable products with superior quality materials and workmanship backed by world class customer care service.
Wacoal is a company that is focused on customers need. The amazing fit consultants with sales associates all over the country helps in educating and eventually convert women to wear products that give them great comfort and look. Sometimes these consultants give advice that are life changing with outstanding value. In the year 2005, Wacoal bras attained first ranking for dollar sales in department stores and constantly increased share to the leading position. The success of the company has come from always putting the consumer at first and maintaining an endless effort of making innovative, long lasting products that truly perform. In 2009, Wacoal launched a new range that was aimed at a young fashion consumers known as b.tempt'd. B.tempt’s offers the same renowned fit and quality Wacoal is known for.
Wacoal provides archetypal service which contributes to lasting consumer confidence and trust. Quality materials, scrupulous attention to fit, superior technology and attractive design provides a superlative wearing experience of great comfort, support, and endurance. Wacoal aims to help women to look and feel their best and the customers associated with Wacoal are ardently loyal. Once they discover the advantages of choosing the bras from the brand, they rarely wear anything but only Wacoal. Because of love and trust of its customer, Wacoal has become the leading bra brand in many department and specialty stores.
Wacoal products are offered in North and South America, Asia, Japan, Africa, Europe, Australia, the Middle East and New Zealand and the company continue to be influenced by Koichi's stimulation. Many women allied with Wacoal share that they had a life-changing experience in the dressing room with the Wacoal fit consultant who helped them in taking the right decision. The consultant helped them to shows them that they were wearing the incorrect size and the wrong styles as per their body type. The fit consultants help and ask thoughtful questions about a woman's wardrobe requirements and lifestyle and to offer professional fitting and product advice. It only takes a few minutes with the consultant but it results in how good she looks and feel is long lasting. Wacoal encourages all the women and all figure types to see a Wacoal proficient intimate wardrobe expert to understand the change that the right Wacoal panty, bra or shapewear can make to them. If you have a problem to identify your right bra size, Wacoal has been serving women around the world in finding their perfect bra sizes, you can use the Bra Fit Calculator to find your right size. Wacoal is the perfect online destination to give you comfort and beauty that is everlasting.