Voylla is an e-commerce retail platform which sells fashion jewellery. Headquartered in Jaipur, India the company was set up by Vishwas Shringi an ex-amazon employee in 2012. The company sells fashion jewellery from designers throughout India and rest of the world. Thus giving them a chance to market their expertize to the world. Other than operating an ecommerce website, the company also has 15 outlets throughout India to cater the audience in an offline mode. Although the company’s primary sales medium is its website. The company managed to join hands with the famous bollywood actress Kangana Ranaut as its brand ambassador in 2015 thus entering the mainstream marketing and advertising structure.
Voylla’ website is loaded with a large collection of designs. The company boasts of having more than 13,000 designs on its website and it adds more than 1000 designs to its store every week. The site has varied collections for both men and women on the store. Moreover, people looking to wish someone on any special occasion can also opt to send a gift from the voylla store. The gift section has a wide range of artistic designs which serve their purpose as a gift, perfectly. The categories for the gift section include gifts for valentine, anniversary, birthday and weddings.
Voylla is pretty much focused upon the feminine demographic because females are more attracted towards jewels. This fact can easily be felt on the website’s homepage where most of the images are targeted at the female audience. Apart from selling artificial and fancy fashion jewellery, the company also has expensive gold, silver and diamond artifacts and jewellery in its inventory. Being a famous and mainstream company with a new concept in the market, the company uses all means to entice its users. The company has a section on its website named “match the dress” where people can match the jewels with their dress for special events. This gives the users a chance to experience how they would look while wearing the ornaments.
The online store of the company is really flexible and secure at processing payments. Buyers get the option of about 6 payment methods on the site which include COD and debit card payments as well as payment processing portals like paytm. Voylla processes national as well as international orders for its products and accepts payments in multiple currencies including USD, AUD and Pound sterling. Following this fact, the company also processes international shipments to different parts of the world. Voylla also has a dedicated affiliate and referral program for affiliate marketers and people who are looking out to make some money. Apart from all these features, the company also has a dedicated blog to preach out latest trends in the fashion jewellery industry and its incorporation in the modern lifestyle of people. Moreover, for people interested in staying connected with the company and its blog, voylla is active on various common social media platforms including facebook, twitter, instagram and pinterest. Men and women have the freedom of subscribing to different newsletters from the website which features and focuses upon the fashion needs of their demographic.