Volcom was established in the year 1991 on a simple belief that there is a bigger level of the consciousness that can be located within one’s own self by way of the external as well as the internal journeys that music, board-sports, films and the art provides. Volcom takes immense pride in coming up with the quality apparels, footwear, accessories and the outerwear that not only exemplify the lifestyle but also accentuate the ability of the people to live it. It is perhaps the first company to amalgamate skating, surfing and snow boarding, under one brand. Ever since its inception, a new future was forged and this led to the generation of the liberation. For more than 2 decades, Volcom has been true to this which led to the quest for the spiritual intoxication.
In the March dumps of the 1991, Tucker Hall and Richard Woolcott went ahead on a snowboard trip that simply altered the lives of the two and led to the foundation of the Volcom.
The idea of theVolcom indeed incorporated with a major philosophy of the times that is the Youth Against the Establishment. This energy was rather an enlightened state that supported creative young thinking. Volcom formed by union of the family of young creative people who were just not ready to accept the suppression of the already established ways. In the beginning of the time, snowboarding as well as the skate boarding was often looked down by the people. Moreover, recession with the riots in the Gulf War and the LA was breaking out. Evolution and change was in the air. For a span of two years, both Tucker and Richard traveled across the globe on wild journeys with friends riding possibly everything they could get their hands on. Surprisingly enough the business side of these things were just minimal. Back then, the headquarters were set up in the Newport Beach in the bedroom of Richard and all of the sales were run off the bedroom of the Tucker in the Huntington beach. Both of them had zero ideas on making the clothes that didn’t matter. It was rather about the creativity and the spirit. Despite that, the clothing sales in the first year itself was $2600.
Ever since these wild beginning, word about Volcom slowly began spreading all across the globe. Internally the company had matured but even after 25 years, it runs off the same strategy that it was started with. Today, the thinking of the Volcom flows by way of its athletes, clothing, art, films and music.
It sponsors top snow boarders, skate boarders as well as the surfers who were supported by a proper marketing infrastructure. Volcom designs, distributes and produces top quality products that is exciting and innovative by making decisions on long term basis by giving due importance to the integrity and the quality of every product. It understands that it is accountable for any impact that it has on the people, communities and the environment in which it operates. Volcom thus takes due measures to ensure that there is no adverse impact on anyone it is associated with.