A healthy lifestyle is people’s basic need in today’s time just as the basic essentialities of food, clothing, shelter, education and health. Eating the right food, doing the right kind of exercises and having the essential vitamins and supplements is a part of living a healthy life. Recognizing the need for a healthy lifestyle for her family, the mother of the Grasso family initiated with the alternative and natural solutions. Initially, she started within Stockland Mall Merrylands in 1982 which further got converted into Vitamin King which is today a known name in the country. The company came into form with the introduction of the mail-order online business, which further expanded and needed 3 location changes, the first one being North Richmond in 2001, second being Richmond in 2007 and finally the third being the current location Penrith since 2014. The company has also got several new stores openings in four various locations including Richmond, Rockdale, Campbelltown and Castle Hill in the last decade. The family business has grown and expanded since then and continues to employ almost a dozen family members in key roles across the company. The main products that the company is selling to the humans are categorised under four main sections, the first one being bodybuilding products like supplements, protein shakes, powders, bottles and much more; the second being the general health care products which cover up beauty products, vitamins, nutritional products, and much more; the third section includes the pet care products for dogs and cats and finally the last but not least category includes weight loss items like books, DVDs, supplements, and much more.
The company claims to have 15 solid and genuine reasons for which it persuades customers to buy its products. First of all the experience counts, it is in business since 1982 and knows all the pros and cons of the product range it delivers, and there is no going back from the industry, it was, it is and it will be still there, so trusting the company is easier. Secondly, the friendly staff is always there to offer professional advice on the extensive product range from bodybuilding to weight loss, be it online or on the stores, the assistance is given when it is needed. Thirdly, there are no franchisees of the VitaminKing, all the stores are run and managed by the single family. Fourthly, being an Australian company, it expects a huge support to the Australia’s future by purchasing the products from the company. Fifthly, it has got online connections with Ebay and Gray along with its own web portals for the easy convenience of shopping online. Next, the company claims to have the largest range of vitamins and nutritional supplements in comparison to any direct distributor in Australia. Further, VitaminKing is one of the quickest growing vitamin and nutritional supplement organizations in Australia which is planning to open more stores near the people. Next, to work for the community and society, it also has its hands in societal development, it was the primary sponsor of the Special Olympics State Swimming Titles in 2013. Apart from this, VitaminKing recognizes the worth of local athletes, so it has been sponsoring athletes to break the records. Not only this, it even supports and sponsors boxing champions who are their customers. Further, it understands the importance of mental health and so assists Richmond Community Services which offer counseling and support to the needy families. Then, it cares for the women who are victims of domestic violence and thus sponsors the Women’s Cottage association. Further, it offers 5% off to emergency service and defense administration personnel. Finally, it has got trained and qualified staff members who offer expert advice along with expert practitioners in Naturopathy, Herbalism, Nutrition, and Dietetics.