Alessandra Ambrosio Coachella Look2
Nov 28, 2017
The offer is now available. Click and save. The sale is on! Uh-Oh! Special Offer is About to Expire. Click the offer and get additional savings.
GW1PF1112 Show Code
Click to see what's trending. Offers are subject to change without prior notice. Other terms and conditions apply. New specials are here. Load up and score savings.
10euroguenstiger Show Code
New special offers are available! Purchase now while this offer lasts.
SC6SG09 Show Code
Final hours… Discover the additional savings! You'll never guess what’s on sale now. Click the offer and see. Contact customer care for any question.
BAG15OFF Show Code
The coupon won't last long. Apply it during checkout right now. Don't miss out on our sales.
Tablet5A Show Code
Take advantage of this offer and get discount price. Shop the Lowest Prices on your Essentials.
depot15415 Show Code
Buy Fragrance, Bags & Accessories and more at worthy prices. Last chance. Price will go back soon.
XXW40956 Show Code
Victorias Secret is cutting prices. You will see new markdowns for even more savings. Valid online only at Victorias Secret. Offer Not valid in stores. Cannot be applied to past purchases. Promo codes cannot be combined. Not valid on purchases of gift cards, previous purchases or redeemable for cash. Say goodbye to paying full price.
KSP276 Show Code
Discover a collection created spedically for you.
07870 Try Code
I Scream, You Scream, We All Scream for SAVINGS! What are you waiting for! Shop the Lowest Prices on your Essentials.
HSBCDF Try Code
Offer cannot be applied to previous purchases or used in combination with any other offer. Prices subject to change without notice. Uh-Oh! Special Offer is About to Expire. Get the best verified Victorias Secret coupons.
MWB1001 Try Code
Grab a discount. Now's the perfect time to save money. Discover a collection created spedically for you. Watch here for the latest and greatest offers and savings!
AJF6JTQQ Try Code
The offer is now available. Click and save. Shop the Lowest Prices on your Essentials. Click to discover your favorites.
E16YMY2A Try Code
Share this deal with friends, the more people that shop with Victorias Secret, the lower the prices get! Now, isn't that a great deal!
ah14 Try Code
Take a peak at top sellers this season. Grab a discount. Now's the perfect time to save money. Just hours left to save.
earlybe2052 Try Code
Say goodbye to paying full price. Victorias Secret is offering Free shipping Coupon Only hours left for this bonus buys.
LMDGIFT Try Code
The coupon won't last long. Apply it during checkout right now. Say goodbye to paying full price.
JSWSF-PVZ-DK7-KXZ-LTN Try Code
Nov 28, 2017
Nov 15, 2017
Victorias Secret was established by Roy Raymond and his wife Gaye on12th June 1977 in San Francisco, California. It's very first store was set up at Stanford Shopping Center in Palo Alto, California. Their headquarters is located at Three Limited Parkway, Columbus, Ohio, USA.In the first year of business, the company achieved the target to earn $500,000 which was enough to set up 4 new stores and also to expand their headquarter. Other 2 stores were also started in the year 1980. The company's 55% sales out of annual sales are conducted through the catalogs.
After a while, Raymond sold the company to Limited Stores Inc. Leslie Wexner, founder of Limited Stores inc. changed the strategy of making male comfortable to buy lingerie for women and started focusing more on women customers by adopting a new model which totally focused on them. The company then started designing, manufacturing and distributing lingerie in new colors, patterns, promised quality, glamour etc to appease and appeal the women buyers. Even the stores were redesigned. During the period of 1985 to 1993, even male underwear were sold.
The Limited Stores Inc transformed Victorias Secret and expanded from 3 store boutique to 346 stores. In the year 1986, Victorias Secret was one and the only national chain of lingerie stores. Even in 1987, the company was awarded the title of "best-selling catalogs". By 1990, the company was growing at high speed and they had also started mail-order business. By 1992, Victorias Secret also launched their famous perfume products and fragrances. The company introduced the Miracle Bra which sold up to two million within the first year. Victorias Secret had the market share of 14% in intimate apparels, in 1998. The same year it was claimed that company entered into cosmetic products and their marketing too. In 1999, the company launched its new brand Body. By 2006, the company established almost 1000 stores in the USA.
Victorias Secret also focused on marketing so they gave that responsibility to FCB/Leber Katz Partners. In the month of November issues of New Woman, Vogue, Elle, Bon Appetit, Victoria, Vanity Fair, House Beautiful and People magazines there were advertisements and displays of the company declaring their expansion into toiletries and fragrance business. They conducted shows which were far more than just about fashion. They also started hiring supermodels for their advertisements.Angels is Victorias Secret's lingerie line, which was established in 1997. Intimate Beauty Corporation was established by Limited Inc in 1998. On October 16, 2002, it declared the launch of Pink, a new product line focusing on 13- to 22-year-olds teenagers to drive them to Victorias Secret stores. Pink sells underwear, sleepwear, swimsuits, loungewear, beauty products, and accessories. Victorias Secret began its e-commerce website in 1995 which was launched in 1998. Victorias Secret with its highly promised quality, designs, patterns and advertisements attracts customers from teens to ladies. Mobile apps are also available now for shopping on the go.The products of the company are swimwear, underwear, women's clothing, lingerie, beauty products, makeup, fragrances etc. They also sell music CDs of romantic classical songs which too became quite famous. In 2012, they launched the Victorias Secret Designer Collection of the clothing line.
4 Limited Parkway East
Reynoldsburg, OH 43068