Very (also known as Veryworld.co.uk) is a British online retailer with headquarters in Speke, Liverpool. The brand was launched in the UK in July 2009 as part of Shop Direct Group. Very had formerly been known as Littlewoods Direct. Littlewoods was a retail and football betting company founded in Liverpool, Merseyside, England by John Moores in 1923. It grew to become the largest private company in Europe by the 1980s but declined in the face of increased competition from rivals and the Internet. Today the brand name remains as part of Shop Direct Group although the original company once employing 4,000 people has been broken up. At Very.co.uk you’ll find the latest & greatest in fab womens, mens and kids fashion. We’ve got all the top brands like G Star, Forever Unique, French Connection and Lipsy, plus the latest celeb ranges.Looking for something for the home? From lamps & curtains, to pillows & cookers we’ve got that covered at Very too! We’ve also got the latest in electricals and gadgets so you’ll never get left behind. Plus, everything you need for baby, 100's of gift ideas and the stuff you need for a sporty lifestyle. The original Littlewoods brand was a shopping catalogue and retail business headquartered in Liverpool, and was bought by the Barclay brothers in 2002. In 2009, Littlewoods Direct was rebranded as Veryworld.co.uk, shifting its focus to online retailing and a younger market. The website launched officially in July 2009. A year later a mobile enabled version of the site was launched, upgrading to include video and images in 2011. In the first quarter of 2013/14, mobile sales accounted for over a third of total online sales. Very makes extensive use of both celebrity endorsements and product placement on television and other media. Holly Willoughby and Fearne Cotton have acted as faces of the site, creating branded fashion collections and appearing in adverts. Other names who have worked with the brand include Jameela Jamil and Diana Vickers. In December 2013, former Girls Aloud member Kimberley Walsh became a celebrity designer for the brand. Very has sponsored V music festival, also offering a delivery service to the festival sites in 2012. It has also sponsored Celebrity Big Brother on Channel 5, with branded, 'click-to-buy' product placement.
Shop Direct operates a variety of retail brands, consisting of the former Littlewoods brands and the former Shop Direct brands (Additions Direct, Abound, Great Universal, Marshall Ward, Choice, and Kays). Some of those brands subsequently changed name and now include Very.co.uk (formerly Additions) and 'Littlewoods.com'. Isme (formally Marshall Ward), Woolworths.co.uk, KandCo.com (merged from former brands Empire Stores, Kays and Great Universal) have all been merged into very.co.uk. All of the group's brands retail clothing and footwear, electricals, home and furniture, gifts and beauty, outdoor and seasonal and toys. Musician and presenter Myleene Klass is currently the face of Littlewoods.com. She has designed a range for the brand since July 2012 and has gone on to become the fastest selling celebrity designer that the brand has ever worked with. Former star of The Only Way Is Essex, Mark Wright is the face of menswear at Littlewoods, starting work with the brand in July 2013 to style and model a capsule collection for its own-brand men's fashion label, Goodsouls. As well as its celebrity brands, Shop Direct also has a growing stable of own-brand fashion labels. Alongside the core retail business, Shop Direct owns and operates a financial services business, formerly known as Everyday Financial Solutions, and now known as Shop Direct Financial Services.
Very.co.uk is a leading online digital department store with over 40,0000 big brand products including women's, men's and kids' fashion, beauty, furniture, homewear and electricals. We give our customers a shopping experience that presents the newest, most desirable things for their wardrobes, home and family, from the brands they love and those they're yet to discover. You can find 1000s of the same great products you used to love shopping at Woolworths, plus lots and lots of new ones too. Not only that but you can get your hands on your favourite high-streetbrands, lots of exclusive celebrity fashion, the latest home updates and top tech too! You don’t need to do anything to start shopping at Very, your account details won’t change and you won’t need to change your bank details either – just log on with your existing Woolworths account number and you’re away, you can even use the same payment options as part of your account. In case you need reminding, there are some fabulous brands that you can still shop at Very – for instance did you know that you can still shop the Ladybird collection? It was always one of the most popular brands at Woolworths thanks to the super-cute trends, vibrant colours, adorable baby wear and everyday kids essentials and it’s still going strong. We’ve got a huge selection in stock and ready to shop right now!