Vans was founded on March 16, 1966 by Paul Van Doren, James Van Doren, Gordon Lee, and Serge D'Elia. They started the very first store by the name The Van Doren Rubber Company in California. It was primarily a company that manufactured shoes. Today, the company also produces other products like apparel and accessories such as T-shirts, hoodies, socks, hats, and backpacks. Vans is a top notch brand that breathes, runs and thrives on creativity and innovation. Vans, a division of VF Outdoor is an action sports footwear company intended in encouraging youth, legitimacy and individual elegance to the work culture and daily lifestyle. Since August 2013, Vans is actively involved in the actions sports industry and sponsors skateboard, BMX, surf, snow, and motocross teams. Vans has also been the key patron of the annual Vans Warped Tour traveling rock festival since 1996.
Vans is a leading producer of shoes and clothing especially for a group of active and young people. Vans skateboarding sneakers and snowboarding boots are precisely crafted for today’s exciting sports culture and are the footwear of choice among leading athletes around the world. The company has forged a unique position in the flourishing youth sportswear market through event sponsorships and a chain of skateboarding parks. The company’s unfaltering commitment to track the latest trends has put it in an outstanding position to seize an even larger market share as it heads further.Vans footwear, apparel and accessories are created with an intent to be comfortable, durable and stylish. Sponsored athletes at Vans, who are some of the most endowed and intriguing personalities in Core Sports, endorse and help design the products. It provides a bond with to the consumers that is supported by the reliability of the athletes and the legitimacy of the brand.
Vans as a brand has been involving with youth culture to endorse creative self-expression, genuineness and evolution for nearly 50 years, while connecting the brand’s deep roots in action sports with music, art, and street culture. From foundation of the company as an original skateboarding company, to its appearance as a top action sports brand, to its upsurge to become the world’s largest youth culture brand, the company has taken on a power that matches its business performance. The company also hosts major events that combine action sports, art, music and street culture, like the Vans Downtown Showdown, the Vans Pool Party, the Vans Triple Crown of Surfing, the House of Vans and many more.The company give its employees the permission to drive toward creative self-expression in outlets such as art, music, action sports and street culture. The company consistently train its employees in developing their career destination by providing the resources and tools necessary to stay up-to-date with the pace of our rapidly, growing company. Employees are surrounded by a supportive and collaborative environment that works very hard as challenging and impactful projects are a given. Vans is a popular name when is about class and quality of products.