Uber Technologies Inc., is USA based multinational transportation Network Company. It is through online portals. It was established in March 2009 by Travis Kalanick and Garrett Camp. Its headquarters are located in Sans Francisco, California. Uber was firstly started as‘Ubercab’. The app was released in June soon after the establishment of the company. Just after the year of establishment, the company started expanding nationally by 2011. In 2012-13 even the company opted for international expansion. The international expansion started from Paris in France to cities of UK, India, Africa, China, Singapore, Canada etc. It also started involving in providing the logistic services for the crowd like packaging, delivering. The tagline was also changed from‘everyone’s private driver’to where lifestyle meets logistics’. Its app was released with its official services in San Francisco by 2011. The company maintained the progress and expanded into each new city with every passing month. From Paris it began in December 2011 and then there was Sydney and Cape Town in Australia, Bangalore in India, Toronto of Canada etc. In Cape Town, there was a six-week testing phase by October 2013. In July 2014, Uber also launched UberX in India. The services were made available to cities like New Delhi, Hyderabad, Kochi, Chennai, and Pune except Bangalore too.
Wall Street Journal stated that Uber provides services at low cost for same distance than the ordinary taxi services. It launched its black car services in Warsaw of Poland. Then the services were expanded to Seoul, Anchorage of Alaska, Montreal, Denmark, etc. places.
Baidu, a Chinese search engine in December 2014 made a significant investment in it. Google ventures also made investments of about $258 million by 2013. In recent times, Toyota is claimed to have invested hugely in Uber too.
It announced integration with Carnegie Mellon to lay down the Uber Advanced Technologies Center, a new facility in Pittsburgh to help research in the development of self-driving vehicles. UberPOOL services were now offered in Los Angeles and New York then in Austin, Texas etc. It also renamed it’s one of the program UberFRESH to UberEATS. It launched various other programs like Uber Leasing, UberMilitary Family Coalition. It also announced partnerships with SEPTA,] Metropolitan Atlanta Rapid Transit Authority, Los Angeles County Metropolitan Transportation Authority, and Pinellas Suncoast Transit Authority etc.
Uber’s pricings are just similar to normal metered taxi rates. In 2015 Uber made a partnership with Airtel so that customers can pay through Airtel wallet services. In June 2015 UberFLOAT has launched din Istanbul which worked as a water boat taxi. In July 2012 just to celebrate the National Ice-cream month, it launched its Uber Ice-cream program in the USA for delivering ice-creams. In 2014, by collaborating with Blade Uber offered UberCHOPPER services by helicopters from New York to Hamptons. Even luxurious cars were offered for rental bases in Singapore. It even involved in sports deal. The company due to its strong belief in their quality of services, safety of their customers and other things they take care of makes them better and stand out of a crowd. They deal with what they promise so they are spreading its empire and expanding at top notch!