Shutterfly is an Internet-based image publishing service based in Redwood City, California. Shutterfly's flagship product is its photo book line. The company was founded in 1999 and is currently led by Jeffrey Housenbold, who joined the company in 2005. The company went public in 2006. The customer base is heavily skewed toward women, who accounted for 80% of customers as reported in 2013. Shutterfly enables users to create personalized photo gifts (including photos and text) such as Samsung Galaxy and iPhone cases, photo books, wall art, and home décor. It competes with Hewlett-Packard Co's Snapfish service, which Reuters reported in September 2014 is also up for sale.In August 2014, the total number of customers was 2.6 million, reflecting an increase of 13% from the prior-year quarter. Total orders generated were 4.2 million, up 16% year over year. Average order value was $36.14, up 3% year over year driven by promotional strategies and integrated marketing campaigns adopted by the company. Their Q4 2013 earnings grew 17% year-over-year to $410.8 million and resulted in a 12% year-over-year increase in adjusted EBITDA despite a shortened holiday shopping season.Shutterfly was established in December 1999 as a web based social expression and individual distributed administration. Its corporate central command are situated in Redwood City, California. The organization's lead item is its photograph book line.
In 2001, Shutterfly secured $3 million in incremental capital which was utilized to grow its base. The assets incorporate a gear financing line from Silicon Valley bank. In 2002, the organization surpassed its normal profit and started considering an IPO for 2004 anyway, it didn't happen until 2006. In September 2006, the finished their first sale of stock and their basic stock was authoritatively recorded on the NASDAQ Global Select Market under the image "SFLY." Subscribe for insurance inspiration on the regular just by clicking on the button of Subscribe and enter in to the world where you will find everything related to insurance and where you will find everything which you want. In 2007 Shutterfly was perceived by Deloitte and Touche as Fast 50 Technology Company for Silicon Valley and a Fast 500 Company for North America. Shutterfly positioned #20 in the Internet, Media and Entertainment and Communication classification on the Fast 50 list and positioned #241 on the Fast 500 rundown. The yearly rankings recognize innovation, media, information transfers and life sciences organizations that have demonstrated the quickest development over the previous year. Rankings depend on rate of monetary year income development more than five years, from 2002-2006. Shutterfly grew 671 percent amid this period.In 2009, Shutterfly started its securing plans with the buy of Tiny Pictures, a portable photograph sharing application fixated on photograph remarking. This is the first of a few acquisitions the organization made throughout the following couple of years. In 2011, Shutterfly procured Tiny Prints, Inc. also, Wedding Paper Divas. In 2013, the organization gained This Life, a cloud-based answer for sorting out and sharing photographs and recordings. Most as of late, Shutterfly gained BorrowLenses, a rental organization for top of the line photography hardware. In 2014 it opened another assembling office in Shakopee, Minnesota.