Fashion, the ever changing, the ever demanding, and the most unstoppable term makes the world go around. Right from the childhood, every person, be it a man or a woman, gets involved with the fashion world. From apparels to accessories, to makeup to footwears, from brands to fashion streets, it is one thing that drives the society towards being better and better. Fashion brands have no bar, there are unlimited number of fashion companies and all are having a huge potential base for the societies all across the world. Tibi is also one such fashion brand that is basically based in New York City, United States of America. Tibi is an advanced contemporary womenswear and accessories brand that was founded by Amy Smilovic in the year 1997. She initiated the business with another American living abroad, Octavia Hyland whose grandmother’s name was Tibi, and eventually the brand got its name. Tibi initiated at a very small scale with a less amount of collection of contemporary dresses. But today, it has involved in producing eleven women's wear collections per year and a wide and variant product line of women's shoes. It presents itself in the tents of Lincoln Center every season during New York's Mercedes-Benz Fashion Week. The brand’s own line collection is sold in many stores across the globe, the main one includes Bergdorf Goodman, Neiman Marcus, Bloomingdales, Selfridges, Saks Fifth Avenue, and a few more. It even has its own retail stores under the same name which are quite famous among the people. September 2006 marked the commencement of the first Tibi retail boutique in the most fashionable city in the world, New York. The store was built in 2,200 square foot space, architected and designed by Steve Blatz and Antonio Saracino. The retail store is located in SoHo at 120 Wooster Street and is quite appreciated as an architectural acclaim in notable publications like Interior Design Magazine. Since then, Tibi has never turned back and is successfully growing online and offline worldwide, where this first store is considered as one of the many freestanding stores in the broad Tibi retail expansion strategy.
The idea to own a fashion label came into Amy’s mind when Amy moved to Hong Kong with her husband in 1997. She always aspired to have a fashion store, and it was her time to rule the world. Prints, colors and unexpected combinations always captivated her. Her sole essence towards fashion is a blend of luxury and absolute easy, which portrays a simple but utterly modern look, which eventually became the foundation for Tibi. Both the partners travelled to the Indonesian island of Java and worked closely with small-scale textile printers to create unique prints in vivid colors. The first sale was done to Lane Crawford and to expats of Hong Kong. It was just her first launch, and quite soon, she got the call from the US to expand her business. Today, those four easy styles in hand printed fabrics have turned out into a full collection that is now readily available around the world. In 2000, the family and Tibi relocated to a loft space in Soho, New York. Her husband, Frank Smilovic is now the president of the company and is responsible for developing and implementing growth strategy along with managing the day-to-day affairs. Tibi is now found in more than 600 specialty stores and affluent department stores worldwide. Smilovic has extended the retail business to Dallas, London, Milan, Australia and Germany. Blake Lively, Heidi Klum, Olivia Palermo and Florence Welch are huge fans of Tibi’s clean, relaxed and feminine designs.