The North Face® is the leading supplier of gear for athletes and the modern day explorers, travelers, and tourists. The company wants you to go out explore, discover new places and protect the environment as well and provides you with necessary means for it. They are named after the coldest, most unforgiving side of a mountain, having helped explorers reach the most unfathomable heights of the Himalayas. The company ironically began as a small supplies store on the beach in San Francisco at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. The North Face soon became to be known as little shop became known as a retailer of high-performance climbing and backpacking equipment. In 1968, they moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.Through the 1960s, The North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe. This launched a proud tradition which continues in full force today and constantly reinforces The North Face mantra, Never Stop Exploring™.By the early 1980s, The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering. These were the days of pastels, neons, hair dye, and mohawks; they laid the groundwork for today's free-spirited snowsports athletes. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.
The 1990s saw them expand even more, The North Face further broadened the outdoor world they help athletes to explore. The decade saw them debut in the sportswear market with the launch of Tekware™, an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. Soon after that, The North Face launched its own line of trekking and trail-running shoes to ultimately address the head-to-toe needs of those always striving for the next horizon.Now, more than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. They have pushes the boundaries of innovation so that you can push the boundaries of exploration. They remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.
The North Face has done well to bring their offerings to an online platform where anyone from can purchase them from anywhere at anytime. Their catalogues are clearly displayed in a particular order which guides the user through their line of products. The purchase procedure is fairly easy, with initiation from add item to cart and the usual check out for payment. The shipping durations are every manageable and takes maximum a week to process orders. The company’s return and refund policy’s are also very straightforward and damaged and defective are eligible for refund and exchange and can be sent back once the customer gets in contact with the authority. The company accepts all forms of electronic payments including PayPal, American Express, MasterCard and VISA.
What has made them so successful is working on feedback from their customers and regularly testing their products in labs, on athletes and with professionals. The store believes in the world-class athletes they work with. Their suggestions, recommendations and new ideas provides them with the inspiration to carry on with research and development of advanced materials and innovative more with the design and construction.