Technological advancements have led the formulation of many companies which has thereby led to several benefits to the corporate and direct users. Web technology, information sharing, screen sharing, video editing and analysis are some of the key features of technology which are used widely today. TechSmith Corporation is one such software company which creates screen-casting tools like screen capture, recording, and editing software, for various companies’ operating systems like Microsoft Windows and Mac OS. Techsmith corporation mainly provides practical business and academic software products having a major influence on how people communicate and collaborate. Techsmith even allows the flexibility to users that they can use it wherever they are, while ensuring that the content is simple and intuitive so that others can learn from their knowledge. William Hamilton, Co founder and Chairman of the Board is primarily focused towards Techsmith’s strategic partnerships. While, Wendy Hamilton, Chief Executive Officer who holds over 25 years of experience, tries to focus on product innovation, growth strategy and global leadership. Her strategies are built up to expand the company’s leading position in the visual communications space. Many corporations, educational institutions, government agencies and small businesses use the software offered by the company for professional use. The company was founded in 1987 in Michigan by William Hamilton. Snagit is the company’s most renowned and best-selling product which was created in 1990. The various other products like Screencast.com, TechSmith Relay, Camtasia, Morae the recently built, Coach's Eye and including their best-seller Snagit are run and operated through the company's main offices in Michigan, Tokyo, and Japan. Many of their products are referred to as education-based tools which are frequently being used to teach or instruct others with video and screen recording, voice instruction and on-screen drawing and effects editing capabilities.
Its main function is to capture video and images on the screen powerfully. It is much more than just a print screen tool, instead, it is a complete tool for quick screen capture and screen recording on Windows and Mac. Camtasia Studio, the video instruction tool is even used by ordinary people for video creation and editing. It is a tool that takes you from screen recording to finished video, it is used to make lessons, tutorials, and product demos by recording a video of what is on the computer screen. Techsmith relay can introduce video for the teaching staff without an intimidating new technology learning curve. The staff can record and share video lessons from their computer or mobile device in just three clicks. The Morae is another tool that has been launched to record and remotely observes user interactions, shares findings instantly and anywhere along with efficiently analysing results. Coach’s eye, the latest software is designed to record and share videos of any activity from a mobile device for instant analysis and feedback. Screencast.com is yet another popular product which helps to store and share the great content which has been created on the screen. Using this tool, the captured images and videos can be directly sent to social media networking websites or through mails and instant messages using the embed code that is provided by TechSmith. TechSmith uses Evangelism as a part of its culture and business practices. The ideology is to emphasize the day-to-day interaction and conversations with its existing and potential customers. They give the opportunity to speak directly with customers on a daily basis so as to know the flaws and improvisations that customers would want to see in the products. This helps the company in updating the existing products to meet our customers' needs, along with the development of new products to meet the increasing demands.