Target works with the purpose and the belief to foster connections and conversations both inside and outside the doors. The store caters to the needs and further fuel the potential of the guests. With that, the aim is to make Target the ideal shopping destination at multiple channels by delivering outstanding value. Besides that, Target undergoes continuous innovation to assure exceptional experiences to customers. Believing in the policy of ‘Expect More Pay Less’, Target assures a great shopping, anytime, anywhere. Be it shopping from the stores, on a mobile device or online, the company works really hard to assure a great shopping experience. So, how does Target make this possible? It is the esteemed staff of the company that is always ready to assist you with your list, fully stocked products, a speedy checkout process and the innovative digital experiences that take your trip to the next level which for you will be second to none. The store works hard to always come up with designs that are fun, smart and energetic. Besides, these designs are priced in a manner that they are affordable and accessible for everyone. When it comes to designs, the products are designed well not only in terms of phenomenal looks but also in a manner that it is able to satisfy a customer. Further, all products are designed to simplify the life of the individual with the prime focus on innovation and design. It understands that not every one among us cannot afford goods those are expensive. Thus, it takes care of your budget and assures to give you the best value every time you shop with Target. Besides, the already low prices, the store also offers different other ways for the customers to save money. These include price matching using which you can match the products listed on the store to those on the other websites. If by any chance, you get a price on the other website that is lower than the price listed on Target, it will be happy to match the lower price. Apart from this, the customers who shop using the REDcard® are eligible for special perks and discounts.
Diversity is one key area of Target and one can see diversity in its team, suppliers, products and the communities it serves. The team of the store is an amalgam of people from the different background with distinct experience and unique point of view that is a reflection of the type of the society we live in. A section of the suppliers of the store involves minority and the women-owned vendors and suppliers. Some of the key categories of the products available on the web store of Target include clothing, shoes, jewelry, baby and kids toys and clothing, home furniture and patio, electronics and office accessories, toys and video games, movies, music and books, grocery, household and pet items, beauty, health and pharmacy items, party supplies, gifts, etc. Target believes that it would not have been able to do it all by itself and thus to fulfil its vision and mission, the group has teamed up with diverse communities. The store assists them with innovative programs, sponsor ships or volunteer opportunities to build stronger communities ahead.