A house becomes a home with love, family, and people, without all these, it only remains a place to stay and not to live. And to embellish a home with all basic needs and facilities, to make it a place a better one to live a luxurious life, furniture is the second most essential aspect. Interior designers, architects, and such creative people are actually hired for beautifying homes with their intelligent aesthetics sense to tell people what furniture to be bought and where to be placed in a home. Most of the homes are really appreciated for the kinds of furniture they have in their places, from living areas to bedrooms, from kitchens to bathrooms, furniture makes them attractive and worth praising. Swoon Editions is one such online furniture brand which has got a vast collection of exclusive furniture styles for such artistic homes. The website enables people to purchase aesthetically handcrafted furniture at honest and affordable prices. Swoon Editions is an online website and has no physical stores, thereby, avoiding expensive overheads, like shops and warehouses, instead, it believes in passing those savings onto the customers in the form of reduced price margins. The website launches each new editions in a limited batch for the convenience of the customers. The company today has a number of editions in the forms of various style of furniture items ranged from chairs, sofas, ottomans, to tables & desks, storage, accessories, and mattresses. The collections are truly exclusive in range with limited choices for the customers to make better and convenient decisions out of the best. Swoon Editions even launches its collection in two other forms, one is by room, while the other is by style. It has got special attractions to design a room, be it a kitchen, a bedroom, a living room or a hallway or study, and similarly it has got beautiful creations as per styles like Mid-century modern, Industrial edge,French-style, Modern country, Retro, Contemporary, Shabby chic and Velvet, which form a classic and trendy range for the people who wish to change their artistic styles of decoration with time.
Swoon Editions is very particular about what it creates and how it creates. Each and every collection of design comes into being as part of a 'Little Edition', the website never extends the production beyond 20 pieces in one batch. The same design is launched in the market, and after tried and tested favorable results where people show their deep interest in the same, the particular style goes into the production as a Full Edition of particularly around 120 pieces which is a large enough quantity to fill a dedicated shipping container. This process is followed for every design and eventually becoming one of the essential essences behind the company’s reduced wastage and reduced price margins which are directly offered to the customers. The craftsmen of the Swoon Editions are the dedicated team members who are not only well experienced but are intelligently creative to bring out the best in every piece of their collection and keep it consistently growing for a better customer base. The company has very strong acquaintances with a handful of veteran top-notch furniture makers who hail from India, Vietnam, Poland, China, Estonia and the UK, crafting stylish, classic and forever pieces using their brilliant minds. As said above, the company does not have any physical stores, it has initiated a much better program in the form of pop events which are organized throughout the year where it releases some of its products. The commencement of the business was based on one principle of having a rebellious spirit and a lofty ambition through which people are offered beautifully hand-crafted furniture at reasonable prices which are high in quality and stay durable. Using the same principle till today, it is surviving in the industry and managing beautifully as it is able to give tough competition to all those furniture stores who charge unjustifiably high. The overhead expenses like shops, warehouses, and middlemen were the key factors which push their prices skyward and yet the company came with its own alternative to selling online.