Looking for some casual attire, holiday accessories, planning for a sporty or adventurous tour, then Surfstitch is the destination which is a one shop for all such stuff and accessories for the entire family. It is Australia’s largest online financial retailer and the world’s largest online sports apparel and online store with almost 2000 products and over 600 brands. The company was set up by Justin Cameron, Lex Pedersen and Haydn Smith, who belonged to Sydney’s Northern beaches. The boys had dreamed of converting a backyard garage to a fashion surf house which would be recognized on a global scale. Within 8 years, the dream successfully got true and today, the online fashion store is a house of fashion brands and contemporary surf. In 2008, the duo realized a gap in the market, when the local surf shops were inefficient in offering the range, style, and size and then they thought of competing with the market in their own style. The company has a very brief history, but worth noticing, in 2007 it was founded, but got launched in 2008, followed by in the next year when and another firm Billabong International Ltd. acquired a small interest in Surfstitch. The helping hand of Billabong International Ltd. helped the firm to extend its operations in England in 2011. In 2014 and 2015, the firm extended further to other countries like Australia and Europe and expanded its acquisitions with other brand names like Stab Magazine and Magicseaweed and FCS.
Offering the best merchandise in all aspects, satisfying the customer at the core, and providing the best products using their experience and knowledge of 20 years, Lex and Justin have brought a unique experience to Australian surfers. From the very first order, both have continued to become the driving force behind Surfstitch and ensuring that customers across the globe are leveraged with high-quality products and unique experience. With humble beginnings, deep dedication and continuous efforts, today the boys have emerged as successful owners of the Surfstitch home, which is equipped with almost 20000 products and over 600 brands. The journey started with an overflowing garage stock in a large warehouse in Queensland and it is still growing. Today the group has extended to many countries in its operations and management, including Europe, Asia, and the USA. The initiation of the brand was a pure-play online retailer, but today the name is known for action sports and youth culture network all over the world. Surfstitch today is serving a customer base of over 6 million, which represents a digital ecosystem which captures and influences all points of surf and action sports lifestyle. The products range for all the categories of men, women and children. The outer wears (both tops and bottoms), accessories, bags, foot wears, swim wears, surfboards, wet suits, snowboards and its outfits, and finally related to skating. The company takes complete care of all the items that are closely associated with sports activities and thus make it easy for customers by offering all the related items at one link from sportswear, sports accessories with the necessary equipment required for playing the sports. Managing the social responsibilities simultaneously, the company has even collaborated with Sea Shepherd and Surfaid conservation societies. Surfstitch even launches new collections in denim pants, tees, track pants, shorts, and much more with the best outfits in quality and experience. With the continuous growth rate and success at hand, Surfstitch has even been awarded many awards and recognition's in 2011. 2012 and 2014 for the best pure-play online retailer (3 times), best use of technology, and best site optimization and design.