Learn More About stellamccartney.com
The company is a fashion oriented company named after its owner, Stella Nina McCartney. She is the daughter of former Beatles member Paul McCartney and Linda McCartney who is an American musician and an active animal rights activist. The fashion designing carrier of Stella was opted by her interest. She got into this interest at the age of 13 when she designed her first jacket. After 3 years, she began her internship, where she worked on haute couture collection. Consequently, her work made her a successful fashion designer. Being a vegetarian, she does not use any leather or fur in her designs. Consequently, her collection is without any leather any fur as well.
The year 2000 marked the launch of the own fashion house of McCartney under her own name. This launch was in a joint venture with Gucci group. Presently she owns 17 freestanding fashion stores in the market. Her locations of the stores include Soho (in Manhattan, Passeig de Gracia in Barcelona, West Hollywood in Los Angeles and Milan. Recently, it was opened is the stats of Miami, Rome, and Houston. Over 50 countries are using her collection with a total of 600 wholesale accounts including market shops and departmental stores. The year 2003 witnessed the new venture of her business with the launch of her new perfume.
In the year 2007, McCartney opened a new line of business. The new line was based on skincare and was named CARE. In this line, the products used were 100% organic. It was in a total of 7 products in that line which include cleansing milk that was made using the apricot as well as the lemon balm. The year 2008 witnessed the launch of new lingerie line in Stella’s collection. IN 2010, the collection extended for the newborns, toddlers and those who were below the age of 12. Stella McCartney also had a joint venture with Adidas, a well-known and reputed brand. This venture establishes the partnership for a long term. The joint venture produced the sports collection for the women. The year 2010 saw, a new collaboration of McCartney with Disney to create a collection that was inspired by Alice in the wonderland. McCartney also released a line of handbags for Lesportsac. This collection had a total of 30 to 40 different styles of handbags. The price of these handbags was set in between 200 dollars to 500 dollars. Not only handbags but collection included luggage bags, travel bags, baby accessory bag, mother bags (mothers having the newborn or infant)
McCartney’s limited edition range of 42 pieces was released on 12 March 2007 to some limited stores. These were 100 in all and were the targeted ones by Stella. So in all, the collections comprise of the products like Accessories like handbags, perfumes, purses and various other types of bags, Different shoes for women, Beauty Products, Different types of the lingerie’s that are the comfortable one, Adidas products, and Kids products etc.
This is all the part of Stella’s collection that is offered by the company. It is a successful store which can be relied upon easily.