Search Engine Optimization has become a very important tool in the online world today. For a business to flourish, no matter how good it is, it is very important that that it is visible to the online audience. While performing SEO for a website, you need to be very patient because it is a gradual process and nothing happens overnight. SEO PowerSuite is a multi-platform supported combo pack of four search engine optimization tools that enhance and expedite the online marketers job at every step of website promotion that includes keyword research, search engine rank tracking, competitor backlinks monitoring, on-page optimization and link-building. Its interface supports multiple languages such as English, Russian, German, Dutch, French, Spanish and Slovak. The Rank Tracker will only need two minutes of yours spent once and for all. Then, you can easily follow any change in your ranking dynamics. After setting the frequency of checks, you just have to come back for the results. It will tell you everything that you want to know about your website’s ranking including your place in any of the 774 search engines. It will also tell you the number of times your keywords are being searched for and which keyword you should be using to enhance your ranking potential. You can also add up to five sites to your rank tracker to simultaneously compare the rankings. By doing this, you can keep a close eye on your competitors’ website rankings or you can analyze how several websites are performing, that are optimized for the same keywords. ‘Suggest Keywords’ is a wonderful feature that will help you find traffic generating keywords for your website. Besides, this rank tracker is equipped with 19-keyword suggesting tools. SEO SpyGlass is a leading backlink checker which collaborates with more than 350 different search engines. Apart from that, it has its own database of backlinks which is used to get maximum links that are pointing towards a particular website. This software reveals all the hidden secrets of your competitors such as their high ranked backlinks as well as their keywords and gives you an edge over them. You can easily get ‘behind the scenes’ knowledge of their SEO strategy and then plan your own strategy in a way to counter it. Apart from that, with a click of a button, you get all the extra details of the backlinks such as their Google Page rank, IP Address, Alexa rank details, DMOZ details, outgoing links, age of the domain, social media details, anchor tag attributes such as No-follow and No-index as well as the type of the site (website, blog, directory, forum etc).
WebSite Auditor is a great tool to analyze and audit your website for flaws. It checks at the domain as well as the webpage level and generates a tree structure for each page with issues as its branches. This visualization of data helps in easy identification of issues related to a page. Apart from finding the issues, it also provides instructions to fix them. It helps in tidying up HTML, finding duplicate in your website and also helps in optimizing title tags, meta tags, alt tags and anchor tags, etc. Apart from auditing your website, you can even scan your competitors’ websites and get details of the techniques used by them to get top rankings in various search engines. On top of that, it can even generate a blueprint for your website’s SEO, helping you to gain top ranking and leaving behind all your competitors. All the reports generated by WebSite Auditor can be exported to various industry standard formats such as PDF, Excel etc. LinkAssistant is another wonder tool which allows you to manage all aspects of link-building very easily and professionally. It can help you to identify which link partners are more valuable based on their reputation and whether they belong to a common theme as your website does. It can even help you to generate a link directory of your own by arranging all the links under different topics so that they are properly organized for your website’s visitors. It also checks whether your linking partners are linking you back or not, and are using only white-hat SEO techniques. It even checks for other dirty tricks such as frames, HTTP redirects, robots.txt, No follow tags, etc. making sure that your link partners are not affecting your SEO adversely due to any black-hat technique. LinkAssistant also keeps a tab on the daily progress in terms of popularity of your backlinks, thereby helping you to continuously monitor your performance. There are mainly three editions of SEO PowerSuite- free, professional ($299) and enterprise ($699). However, the SEO PowerSuite never stops improving, new features are constantly added to match the latest breakthroughs in the SEO industry. Stay assured that with the PowerSuite, you will always be ahead of the online competition.