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Sony is a top-notch producer of audio, video, communications, and information technology products which are designed for the consumer and business markets. It was founded on May 7, 1946, and today, its entertainment sector like a motion picture, music, etc. and online businesses have made Sony has reached one of the highest rankings in the sector of comprehensive entertainment and technological developments worldwide. Sony’s main aim is to become such a brand that inspires people and make them feel happy. It has an unlimited passion towards technology, has a wonderful range of content and services, and an unrelenting chase of innovation. All these factors drive the brand to offer ground-breaking innovative forms of entertainment for its customers. Sony majorly focuses on creating distinctively new cultures and experiences. Whatever the brand does, it does it to move its customers emotionally. It is a Japanese multinational corporation and has its headquarters in Kōnan Minato, Tokyo, Japan. It has a diversified portfolio of business which includes consumer and professional electronic items, a variety of gaming technology, a wide range of entertainment and financial services. Sony is ranked 116th on the 2015 list of Fortune Global 500 companies which celebrate the brand worldwide and build incredible trust among its professional and home consumers. Sony currently works on the principle of BE MOVED, which is termed as their slogan for the time. While earlier it had other slogans which were driving its business, make.believe (2009–2014) and like.no.other (2005–2014). The range of products that Sony offers is quite colossal and are made in premium quality. Its major product lines include Electronics like Television and Home theater systems, video cameras, speakers, cameras, batteries and storage, mobile and tablet devices; PlayStation; Entertainment like Video Games, Movies, and TV Shows, and Music.
In 1946, Masaru Ibuka initiated a small electronics shop inside one of the department stores in Tokyo, with an initial capital of $530 along with total eight employees. In the following year, Akio Morita, his colleague joined him and together they founded a new corporation called Tokyo Telecommunications Engineering Corporation. Under the same name, the brand built Japan's first tape recorder, which was given the name- Type-G. And later in the year 1958, Sony came into being, which was a transformation to a new name. Since then the brand has never turned back and is dedicated to producing something creative and innovative for its customers. Today the brand has been spread worldwide with a number of branches and has a vast range of dedicated and passionate human resource which strives to give its best to the company’s products and services. Sony makes sure that all its customers are always satisfied which is why it has also offered premium after sales service and has not restricted its dedicated only to producing premium quality products. The support team of the company is always on its toes to help and assist the customers with best of its knowledge and guidance. The current representatives of Sony are its President and CEO, Kazuo Hirai and the Executive Deputy President and CFO, Kenichiro Yoshida. Both the people are continuing to enhance Sony’s reputation and strive hard to make its reach further accessible till skies. The glorious history of the brand has a number of milestones in various years which clearly shows the struggle and efforts behind the making of the name. Since its inception to its real conception in the year 1958, the brand has a lot to say about itself, its people and its products.