Lululemon is an online store that stocks all kinds of yoga, running as well as meditation related items. It was created for people considering their immense love towards yoga. The founder was into surfing and skating after which he once took a commercial yoga class. He loved it so much that he decided to do something in this space and thus Lululemon, the company was born. Most of the times, cotton clothing was used for sweaty and stretchy power yoga which the founder felt was completely inappropriate. He was very passionate about athletic clothing and fabrics. Due to these interests, a design studio was formed and at night, it used to run yoga classes which were needed to pay the rent of the place. The company then started to sell yoga clothes by receiving feedbacks from major yoga instructors. All the instructors were asked to wear the clothes and provide their insights to make the clothes better. The company was founded in the year 1998 and the way that it got its name will amaze you. It was not decided by anyone associated with the company but from a survey of 100 people who were asked to choose one from the 20 logos and brand names provided to them. This is truly a crazy way to decide one's company name which will be used for branding purposes throughout its life. After a good successful start, it opened a physical store in Vancouver, Canada. The general idea of having this store was to create a community of like minded people who can treat it as a hub to discuss physical and mental health. Also, they could get together and know more about good diets, exercises, yoga, running and much more. After so many years, the founder can easily say that the purpose of the company is being fulfilled.
Initially, the company had only decided to have a single store and provide all the facilities to customers through it. However, as the demands of the consumer grew, the company had to grow too. After several years of launching, it now has many stores throughout the world through which people can purchase its products. Also, it now has an online store which is accessible to everyone living in any country of the world because it does worldwide shipping of all its products. Yoga clothes for both men and women are available at the Lululemon store. Some products come with a warning of elastic draw cords with hard metal or plastic tips in the neck area which should be worn with caution. These clothes give you the maximum flexibility needed to perform all the yoga stretches as well as to keep you comfortable. There is a special section on the website which provides education related to these topics. It has a lot of resources for learning new yoga positions and exercises. As the purpose of the company is to create a community of people who love to practice yoga and related activities, it is going down the right path. You can check out the education tab for all the details there. Most of the resources are in the form of blog posts as well as videos. You can know about all these as and when it posts by following its social media handles.