The updated information on the current happenings around the world makes a big deal for the people. Everyone wants to stay updated with the latest news and information to keep themselves up-to-date. Such is the essence of the USA today, it serves the people as a multi-platform news and an information media company. The USA Today was established in the year 1982 with a mission to serve as a forum for a deeper understanding and to unite the USA as truly one nation. The people could get the subscription services to the USA today for its weekly sports and special editions to stay connected and updated. The brand has a distinctive style of visual storytelling which allows the USA today to offer premium quality and highly involving content across different platforms like print, digital, social and video. The brand is an innovator of news and information as it knows how to present the same in its own style for a deeper understanding of the people. It reflects the pulse of the nation and beautifully serves itself as the host of the American conversations for today, tomorrow and for years to come. The brand has a huge recognition all across the country which is why it serves more than 8 million readers on a daily basis. Also, the brand serves a huge number of daily subscribers, single issues, and online subscribers. Apart from this, the mobile applications of the USA today attest over 22 million downloads on mobile phone devices- all these make the USA today a successful name in itself. The USA today is owned by Gannett Co., Inc. and the first issue of the brand was introduced to the world on September 15, 1982. Since then, it has been serving millions of people on a daily basis without fail and has become a habit to many.
The print readership of the USA today on daily basis accounts to an average of 3 million readers which has been surveyed by the Gfk MRI Spring 2015. Also, the print circulation of the USA today comes out to be 916,550 for Monday–Friday on a daily basis which has been attested by the AAM Publisher’s Statement for the July- September quarter of 2015. The brand has been serving 37 print sites across the country. The first international print edition was launched on July 10, 1984, which was further extended in Europe, Asia/Pacific, and Canada. The key people of the company are JOHN ZIDICH who is currently performing the role of the President & Acting Publisher, while the position of Editor-in-Chief is handled by PATTY MICHALSKI, and the USA today founder is ALLEN H. NEUHARTH. The USA today was launched on April 17, 1995, and has stood up as an award-winning news and information site which covers all the aspects of the nation from breaking news, sports, money, to life, weather, and travel news 24/7. The USA today offers the opportunity to the readers to participate in the nation’s conversations on various social and political issues. The readers have the freedom to comment on stories, build an interaction with newsroom staff and other readers. The month of December 2015 witnessed almost 81 million visitors and 1.2 billion page views. The formats of presenting the information to people involve the use of interactive features, infographics, and multimedia functions which make it quite interesting for the people. The news is also available via electronic mails and on mobile devices on all aspects of life. The USA Today is a dynamic paper which is colorful, for the people and riveting. It offers the complete detailed information answering all 5Ws and 1H and makes sure to break down complex issues into unique storytelling formats. The news offered by the USA Today are credible, accurate, and updated, and it makes sure that there is nothing wrong passed on the audience.