As far as shoe companies go, there is little denying that the competition is massive. There are a number of companies vying for the attention of the public. It is a hard thing to convince people to ignore everyone else and buy your product, after all. But if you have a great history of matching people’s expectations and taking them up a notch every time, you surely get an advantage. Schuh are one such shoe –selling company that have defined an era of success in the industry and taken over the whole of Britain I the process. The store has its own protocols, its own traditions, its own style, and above all, its own moral code of conduct, which has kept it ahead of the pack for more than 35 years. The store was set-up in the year 1981 in Edinburgh. At that point, the company has one simple philosophy that it followed in order to achieve success: To provide aspirational but accessible fashion footwear, sold in a unique and exciting retail environment at prices which represent value for money and sold by friendly, knowledgeable staff.
This looks like a simple enough motto to live by, but certainly not everyone can stick to it in the long run. But as the company’s success proves, Schuh clearly did. They have made a whole career out of being different than others and actually being interested in selling authentic styles and designs to their customers.
The store has not been rigid in the selection of styles that are sold, but rather very flexible and creative. Every season, experts declare certain trends to be “in” or “out” of vogue, but if one can just take a broader look, anything can be fashion. Since every one of us is different, there need not be a senseless following of trends, and Schuh understood that long ago. That is why, instead of just catering us whatever was accepted as stylish at the time, they have always tried t listen to the public and what they actually want. Everyone has a different sense of style in different points of their life and Schuh offered something that people could relate to at some of those points at least.
The current catalogue of the company continuous in that grand tradition and provides us a wide variety from a number of high profile brands. Each of the chosen models, no matter the brand, is supremely comfortable and designed for ease of use. This blend of style and practicality means you are never likely to debating whether your favourite design has the durability to last you a summer or not.The company catalogue is a very rich one, with men’s’, women’s’, and kids’ styles all available aplenty. For women, there are thousands of styles available in high heels, low heels, sandals, trainers, and pretty much every category. You can also shop by brand and choose from companies like Adidas, Converse, New Balance, or Schuh itself. The men’s category is equally diverse as well, with all kinds of trainers, boots, slippers, and more available from brands such as Nike, Vans, and Timberland. The store also has a large collection for kids, which will come handy when shopping for the whole family.The company provides an option to buy products online through its website as well as the 100 + physical stores spread across the UK an ROI.