Roots was created by Don Green and Michael Budman in the year 1973. The duo was inspired by their passion for the Ontario’s Algonquin Parkand it did mean a lot to them. Its style as well as the values have always been based on integrity, durability and quality. Roots is today known as the leading lifestyle brand in Canada. It is popular across the globe for its athletic wear, accessories, quality leather goods and the yoga wear. Back in the year 1973, Roots had a very humble beginning. It started off as a small store in Toronto. As of today, it has more than 120 retail locations in United States and Canada and over 100 stores in Asia. Besides this, Roots also has a state of the art design center and a leather goods factory situated in Toronto where only genuine and quality goods are made.
Under the guidance and the leadership of its co-founders, Don Green and Michael Budman, Roots has evolved from producing just footwear to expanding its product line to jackets, accessories, home furnishings, genuine leather bags and thenatural fiber clothing.
The brand embodies a distinct look that is often seen to be synonymous with hip, athletic, outdoor and casual lifestyle, the one that is inspired by the passion that is jointly shared by both Don Green and Michael Budmanfor the Ontario’s Algonquin Park. Roots is a brand for the masses. It has been appealing to all age groups with its broad array of branded merchandise that is phenomenally popular for its quality materials, great design, durability and superior comfort.
Roots is a privately held company that has been a leading in producing the custom based merchandise for a huge number of the US and the Canada based companies. By way of its continual involvement in the world of entertainment and art, Roots has come up with custom made products for several hundreds of TV shows, concert tours, films as well as the other major cultural organizations and events.
Roots is immensely proud of its strong association with Canada and the presence of Canadian heritage in the collection of the Roots is inseparable. The culture, nature, human diversity and the sports of Canada have always been a massive source of inspiration for the designer duo at the Roots. Canada indeed is an intrinsic part of the company. Right from the birthplace of the founders and the company (Toronto) to the official logo of the Roots (a Canadian Beaver) and not to forget the registered name of the company (Roots Canada Ltd), Roots and Canada are just as united as the heart and the brain.
At present, Roots employs more than 1500 people in Canada. It has well been contributing to the employment of thousands others by collaborating with suppliers or any other activities. In the year 2006, Roots came up with its Yoga Studio in Toronto that is located right above the store of the Roots. This studio is just a few blocks away from the original store of the Roots that was started in the year 1973. It is managed by the wife of Co-Founder Don Green, Denyse Green who is a yoga enthusiast for more than 35 years. She is also actively involved in the Yoga Line of the apparel of the Roots.