Roku has pioneered the streaming for the TV. In the years to come, it aspires to power every TV in the world. It has come up with a streaming platform that delivers the users with a best in class experience. At the heart of the Roku platform is the proprietary operating system which is the Roku OS that has been built from the ground up. It is largely popular for its streaming innovation. This is well depicted by the growing, passionate as well as the incredibly engaged customer base of Roku who love the streaming devices of Roku solely because of its ease of use, coveted content selection and the great value it offers.
In the year 2015,Roku streamed some 5.5 billion hours of content that is a phenomenal rise of 73% from the year 2014. It ended the year with over 9 million monthly active accounts. Roku grows the scale and the reach of the platform by distributing its operating system by way of licensing arrangements with the pay TV operators and the global TV OEMs as well as the different streaming players.
Roku largely generates its revenue by the sale of the streaming players in the retail by way of the licensing arrangements, advertising sales and promotion on the platform and the content consumption.
The staff at Roku believes that all the television will be streamed and all the set top boxes and the TVs will be powered by the software based operating system that offer a dramatically optimal user experience than what has been present historically for the television. Similar to the mobile and the computer markets, a dynamic is also taking place with the big screen TV where just a small number of the incredibly competitive platforms are in existence.
Every Roku enabled product is run via the Roku Operating System. The developers can release a piece of content or a streaming channel globally by way of the millions of the devices such as the Roku TVs, Roku players and the Roku® Streaming Sticks™. The content partners of Roku publish a huge range of new streaming channel on weakly basis for the enjoyment of the users. In the year 2008, it shipped the first player to stream the Netflix to the TV and the first streaming media stick in the year 2012. Today, the company sells millions of the Roku Players and the Roku® Streaming Sticks™ across Europe and the North America.
In the US, Roku TV has approximately 8% smart TV market share with over one million models in the homes of the consumers. The co-branded TV models of the Roku are sold and manufactured by different huge TV OEM licenses such as the Haier, Sharp, Hisense, TCL, andInsignia who employ the use of the Roku OS and the smart TV reference design. Television sets of the Roku are available in a wide range of screen sizes at some of the most prominent retailers like the Amazon Best Buy, Costco and Walmart.