Shopping has always been a craze in people, they love to spend more and more money on different styles of products and services, be it apparel shopping, food joints and much more. Today with the increasing trends of shopping from bigger malls and supermarkets, people always wish to get the premium quality products at affordable prices. The Redplum has come up with such offers for the people which could help them buy their desired items at the prices on which they can afford. It is an ultimate source of value from where women could buy coupons and deals for themselves. The deliveries are availed online, in the mailbox, on the doorsteps, along with the newspapers and in the stores. Being a website designed for women, it has got all the branded stores coupons and deals for which women long for. She could find printable and load-to-card coupons for all the renowned names and could enjoy them at her best, either she could purchase them for herself or for her near and dear ones. The website claims to offer the delivery options in two basic ways, firstly getting it through the RedPlum Mail Package or getting through the RedPlum Coupon Book which one needs to check if available in the local area or not.
The brand came into being in the year 2008 on January 1. The company is loaded with a huge range of printable and downloadable coupons which one could get attracted to and find them a daily product. The website even offers coupons in the name of various categories of brands and product ranges. People could buy coupons for health related products, pantry foods, refrigerated foods, household, beauty and beverages, grocery, health and drug and many more other items which are used in one’s household in daily routine. Apart from getting coupons, one could also have top local deals in the categories of grocery, health and beauty, and much more. Apart from this, the website even offers recipes for various meal items which range from chicken, fish, vegetarian, to low-carb, casserole and slow cooker recipes which one could cook easily and savor the best meals. The Redplum is the consumer-facing brand of Valassis Communications. Since the inception of the RedPlum, the brand has flourished a lot. Today it’s newspaper inserts and direct mailings have an access to over 100 million consumers weekly. It is a saving and lifestyle website and is majorly concerned for the women from age group 25 to 50. The interested people could even get themselves registered at the website and could get the leverage of bi-weekly e-newsletter which comprises of all sorts of deals and offers. Valassis Communications was earlier a publicly traded U.S. Corporation which has many subsidiaries in the countries like the United States, Europe, Mexico, and Canada. It is one of the largest coupon distributors in the world and is also involved in various media and marketing services. It was in the month of February 2014 when Harland Clarke Holdings purchased Valassis for almost US $1.8 billion. The Valassis has its headquarters in Michigan with almost 7,000 employees who are operating in 28 states and nine countries. Valassis is very much known for its corporate citizenship programs which are much associated with the social responsibility of its program- America’s Looking for It's Missing Children. Valassis companies include a huge range of sectors from the industry and has its hands in digital technology, direct emails, and marketing services. The Valassis has close associations with over 15,000 advertisers across the globe in several industries like automotive, consumer electronics, FMCG, financial services, franchising, grocery, specialty retail, and telecommunications.