Redbox, an Outerwall Inc. (Nasdaq: OUTR) brand, was founded within McDonald’s® Ventures, LLC, in 2002 as a vehicle to drive traffic and deliver additional convenience to McDonald’s consumers. The fully-automated DVD rental kiosks were first tested at McDonald’s locations in Denver beginning in 2004. In 2005, McDonald’s expanded the test to more than 800 restaurants across five additional markets: Baltimore, Houston, Minneapolis/St. Paul, Salt Lake City and St. Louis. In 2005, Outerwall Inc. (formerly Coinstar, Inc.), signed an agreement with McDonald’s Ventures, LLC, to invest in Redbox by leveraging its retail expertise to expand the Redbox footprint outside of McDonald’s restaurants. The agreement made Redbox a separate company from McDonald’s and set the stage for Redbox to expand into grocery stores, mass merchant retailers, drugstores and convenience stores. In 2009, Coinstar, Inc. purchased the remaining stake of Redbox from McDonald’s and other minority interest holders. Redbox offers new-release DVD, Blu-ray Disc and video game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 3.7 billion discs and is available at about 35,000 locations nationwide, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald’s locations. Redbox serves millions of unique customers nationwide, every week. At the end of the third quarter of 2014, Redbox’s digital-marketing channels span 36 million email subscribers, 26 million app downloads and 5.4 million SMS subscribers.
Redbox offer the best new-release movies and games at the best value in home entertainment. It’s have about 35,000 locations in the U.S., at the places you already shop. Our convenient rent-and-return-anywhere policy means you can return your discs to any Redbox location in the country. For quick pickup, and to make sure you get the movie or game you want, you can reserve your rentals ahead of time. Start by creating a redbox.com account. Our points-based rewards program, Redbox Play Pass, offers exclusive deals and freebies – like a free movie night* just for signing up. Our Text Club sends out weekly updates and deals to millions of subscribers. Our mobile app lets you find and reserve your rentals ahead of time. And if you enable push notifications, you’ll get updates on new releases and deals. Our emails offer up millions of deals and discounts every week.
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Redbox, America’s destination for new-release entertainment, today announced plans to expand the availability of new generation games to all kiosks nationwide in 2015. We believe that now is the time to make new gen content more accessible to mainstream consumers,” said Mark Horak, president of Redbox, “and through our 35,000 kiosk locations, digital network of 90 million touch points, affordable price point and content recommendation engine, we are committed to accelerating the adoption of both new gen hardware and software for the industry. “Redbox’s thousands of retail locations and vast digital network for marketing titles like The Elder Scrolls Online: Tamriel Unlimited makes them an invaluable partner,” said Ron Seger, vice president of sales for Bethesda Softworks. “By leveraging their reach and rental model to introduce people to our titles, we’ve been able to recruit new fans to our games and the Bethesda community.” We look forward to partnering with publishers to execute title-specific marketing plans as we expand new gen nationally,” said Bill West, vice president of games at Redbox. “Research tells us that our customers rent titles to help inform game purchase decisions. As our offering expands, we’re helping publishers reach their goals of raising awareness and making trial more convenient and affordable for consumers nationwide. The Redbox Digital Network provides information about title availability, locations and product features to consumers interested in making the transition to new gen.
Redbox, America’s destination for new-release entertainment, has announced its top rentals of 2014 across movies and games. Redbox offers the best value in home entertainment, with the newest movies available months before subscription streaming services, and daily prices that are lower than digital rental. Redbox began internally testing a video streaming service, dubbed Redbox Instant, in July 2012. The service is a joint effort between Redbox and Verizon. On March 14, 2013 Redbox Instant by Verizon officially went public, offering customers a free 1-month trial of an $8/month unlimited streaming service that includes 4 disc rentals from kiosks ($1 more for Blu-ray).The service launched with 4,600 titles from movie companies such as EPIX, Lionsgate, NBCUniversal, Paramount Pictures, Relativity, and Sony Pictures. According to early reports, Redbox Instant also planned to allow users to download content to mobile devices for offline viewing; titles could be either rented or purchased, in SD or HD quality, with rental customers having 30 days to begin viewing their title and 48 hours of unlimited views thereafter. In June 2013, Sony made the official announcement at E3 that Redbox Instant would be available on the PlayStation 4 console, and it was released in late 2013. Android andiOS apps also enabled streaming content on mobile devices.
