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QVC is a televised home shopping founded by Joseph Segel in the year in 1986. Joseph as entrepreneur saw that there is an opportunity to create a new and appealing shopping experience through television broadcasts. He named the company as QVC to characterizes the three important principles that are Quality, Value, and Convenience. Today, QVC has become the world's leading video and ecommerce retailer, giving a world class experience and superior quality product to its customers. QVC has a lot of product for its customers from apparel, beauty, fashion to jewelry, homeware and what not. The first product from QVC was a radio crafted to be used in the shower, and it was the conclusion of the founder Joseph Segal’s efforts and hard work.
That first 4.5-hour broadcast of QVC in 1986 only lasted for around 4 hours but by the subsequent year, QVC ramped up to programming of 24 hours. This was the year that trailed forced the company to stay on top of changes in trade by intensifying from television to text messages and mobile technology. In the year 2009, QVC broadcasted in high-definition to deliver its viewers with crisp and accurate images of each product. It also incorporated in social-media outlets like Facebook and Twitter to understand the customer better and serve them as per their expectations.
QVC is a strong, stable organization with a noteworthy history and an incredible future. QVC is on-air and online for 24 hours in a day and 365 days a year, the customers can shop when it’s most appropriate for them. The company provides fantastic quality products that are of great value. To ensure the quality of the products, QVC has a specialist Quality Assurance team whose only job is to check that the quality of the products is up to the mark. They test and inspect each of the products on the daily basis. They also give buyers advice on buying a new products and do audits and vendor verification to make sure that the company continue to meet the customers’ expectations.
QVC broadcasts live for 16 hours a day, 365 days a year from the high-tech studios based in Chiswick, London and it provides an award-winning customer service from Knowsley, Liverpool. The company delivers 14.5 million items every year and it is known for creating an incredible shopping experience for one million happy customers in the UK alone. The dedicated customer care team of QVC have a lot to rejoice as they were recognized at the 2014 Top 50 Companies for Customer Services Awards. QVC has also customer ratings and reviews feature under which customers are encouraged to give their purchase a score out of five and to leave a comment about they experience with the product.