Pure Collection has a simple objective that is to source the finest quality cashmere from across the world, hand it over to the experts who then expertly craft it into beautiful, modern styles so as to make the wearer look terrific. This was the very goal when the Adam Holdsworth and Nick Falkingham came up with the idea of Pure Collection almost a decade ago. Times have changed, Pure has grown, but one thing that still remains the same is this very goal that Pure Collection was started with. It still remains at the heart of whatever it does today.
Ever since its commencement in the year 2002, Pure Collection has established itself as one of the largest online and direct retailers of the cashmere in the world. In the year 2006, Pure Collection expanded and entered America by bringing the best of the British styles without compromising on the passion for the finest cashmere. Besides, Pure Collection has also expanded in other ways. Today, besides dealing in the Pure Collection cashmere, the store also has an immensely popular womenswear range that was started in the year 2007.
After a lot of Ifs and Buts, Pure Collection came up with its very first boutique in the year 2011 in the Tunbridge Wells. Ever since then, it has given chance to a variety of customers to experience the beautiful world of Pure Collection. Today, the brand has settled into the London, York, Chichester, Reigate, Guildford and Marlow. The expansion has not stopped here. Even today, Pure Collection has several boutiques on its way.
Pure Collection is the first brand that has been able to achieve 100% sustainable cashmere production. This has been possible because cashmere is something that it does the best and loves the most.
The company that once started off with just a few cashmere styles has not grown up to being a multi channel retailer that has a dedicated staff of over 200 skilled employees. For Pure Collection, the tradition and the heritage is something that means a lot. This is the reason why it continues to work closely in partnership with the goat herders in Mongolia. However, this in no way means that Pure Collection is not adaptive towards the change. It readily embraces the new. For this, it employs the use of the modern manufacturing processes and dyeing so as to come up with fresh colors, effects and the weights with the help of its yarn.
In order to make a Pure Collection sweater, it takes fibre of some eight goats. However, most other companies usually use the fibre from only 4 goats. This perhaps is the reason why the cashmere from the Pure Collection is twice as nice as that of the others. Pure Collection also dyes the cashmere before spinning it into the yarn. This is done so as to give it the unsurpassable softness and a very beautiful color vibrancy. Be it the soft neutrals or the vibrant brights and the delicate modern pastels, the incredible collection of colors available with Pure Collection will not only refresh your wardrobe but will also lift your mood.