Feet are like the foundation for body on which the entire weight of the body is carried and a man is dependent on his feet to move around and carry on with life in a normal manner. So, why do we still neglect the importance of proper quality of shoes? It is not necessary that every low cost thing is of low quality and every expensive thing is of high quality, but this is the perception amongst most of the people these days. Pro-Direct Running has pledged to break that perception, and it offers running shoes that are not just comfortable, but also economical. The company was formed in 1982 with a single mission to bring comfort to the foundation of the human body. In earlier days, men used to walk for long distances on foot and used to come home with swollen or itchy feet. So, the company started manufacturing shoes with thick soles that keep the feet intact and well protected, thereby keeping the swelling at bay. Ulcers or corns or itching were also an issue due to sweat while running or playing games. So manufacturing the shoes those appeared to be comfortable, and kept these allergies aside was a challenge that was successfully accomplished by the company.
With the mission of well being in mind, the company grew at a faster rate and diversified their range of shoes from men to women and children. The company provides various products such as:
· Men shoes- Men’s shoes are available for every occasion including running shoes to beat the fat, lifestyle shoes to make them look royal, training shoes to keep them strong footed while training in different colours and sizes to keep them active and alert.
· Women shoes- The shoes for women are manufactured keeping in mind, that their feet need extra care and attention. From training shoes to running shoes and formal, everything is available keeping in mind the comfort of the customers and their designing is done in such a manner that the feet have a strong grip, thereby fewer chances of slipping or tripping while running or workout.
· Kids’ Shoes- The tender feet of the kids need to be well protected yet trained to win. Shoes offered for kids have extra cushioning and flexibility and are light-weighted.
· Accessories- Watches to calculate time spent taking a single round, headphones to enjoy the music; injury prevention kit, etc. are some of the accessories offered to the clients to make the workout easy, fun and danger free. Workouts can be repetitive and boring, but with headphones on, one can enjoy the workout and does it with passion keeping the weight loss regime continuous and consistent.
· Nutrition for Wellness- Everybody needs nutrition to keep the body going and relaxes the muscles after wear and tear. Nutrition before the training and muscle growth will help in retaining nutrients and enable proper growth.
· Clothing- Active clothing for active running is an utmost necessity that will make the person look smarter and toned.