The Pimsleur Method of Learning was initiated some 50 years ago. The founder of Pimsleur believed that nation was in an urgent need for different self-instructional manuals in different languages of the world. With this particular goal in mind, he developed and further recorded the Modern Green which became the first Pimsleur Language course. For him, it was more of a test of his own theory of self instruction that was a result of his teaching and studies in different linguistics as well as the psychology of language, than anything else. He was certain that memory could be triggered to learn a new language. After Modern Greek, he experimented with speaking and reading of the French language. This was later followed by Spanish and German in the year 1967. By 1970, Dr. Pimsleur understood that it was not working and he was not achieving any success in marketing the language tapes on his own. To make his idea successful, he got in touch with ‘The Center for Curriculum Development in Philadelphia.’ That’s when the works of Pimsleur began being taught in the schools. It was in the year 1980, when the Pimsleur course was marketed to the consumers at the national level. In the Harvard University Bookstore, a listening booth was set up where all the prospective listeners would hear the samples and understand the depth in the method of training. That was how the customers began purchasing the tapes of the Pimsleur language programs. Further in the year 1992, over 50 languages had been recorded in the multiple levels as well as the editions. By 1995, the distribution channel of Pimsleur grew and the language courses had now reached the bookstores.
From reel to the tapes, cassettes, CDs to now the digital downloads, the market for Pimsleur courses has now grown worldwide. It was in the year 2008 that Pimsleur came up with its first line for children i.e.Speak Spanish with Dora & Diego. It was released in coordination with Nick Jr. fromNickelodeon. Later in the year 2009, Pimsleur knew it was a brand as successful as it wanted to be. That is when it realized that it was time to fulfill its Corporate Social Responsibility objectives. Hence, it came up with activities likeWithout Borders/Médecins Sans Frontières supported by the donations that came from the learning programs ofPimsleur.Further, during the earthquake in Haiti,Pimsleur gave away about 600 courses ofHaitian Creole so as to assist the rescue organizations and workers. In the year 2011,Pimsleur came up with a unique 8 hour Japanese course for rescue workers and some 7000 courses were donated to the people who were migrating to Japan. The Pasho and the Dari audio based language courses from Pimsleur are distributed free of charge by the USO in the digital formats as well as portable audio players. Being in the industry for last 50 years, the vision and the mission of developing as well as distributing the different language courses in wide variety of formats is still kept intact. Pimsleur as a program is growing successfully each day of the year.