The Odeon name in one of the most iconic in the cinema industry of United Kingdom and Europe, originating from the original Odeon cinema circuit popular in the 1930s. The first of these cinemas was opened in 1928 by Oscar Deutsch in Brierley, Staffordshire, by the name of Picture House. The first Odeon Cinema by name was formed in Perry Barr, Birmingham in 1930 and at that time all the cinemas under the name belonged to the Rank Organization who owned them for 60 more years. The name Odeon was rumored to be derived from the original founder’s motto” Oscar Deutsch Entertains Our Nation”, but it had been used for cinemas in France and Italy in the 1920s as well and the word its widely believed to be Ancient Greek in origin.
The name "Nickelodeon" too was coined in 1905 and was widely used to describe small cinemas in the United States during that era. In the year 2016, Odeon cinemas earns the title of the largest chain of cinemas the UK and became one of the most globally recognized name in the field. Through a number of sales and acquisitions in the early 2000s the company was purchased by its current owners Terra Firma Capital Partners. Terra Firma absorbed Odeon into UCI Cinemas to form Odeon UCI Cinemas Group. Most UCI cinemas then took the Odeon brand name in 2005. With the acquisition the brand just got bigger and bigger with UCI cinemas in Ireland also also joining the Odeon chain, and while they initially retained the UCI brand name, evidence of the merger became apparent. Again in 2007 the company acquired 10 cinemas in Italy and operates them under the legendary name. With the acquisition the company became the Second largest chain of cinemas in Europe. The era after this saw a turn around when Terra Firma began reporting losses and decided to sell the scheme for £1 billion or to list it on the London Stock Market. Finally In April 2015, the company agreed to sell its cinemas in Gerrards Cross, Esher, Muswell Hill and Barnet to its smaller rival Everyman Cinemas for £7.1 million.
The name Odeon holds a certain esteem in hearts of all cinema goers in United Kingdom, with the brand holding certain amount of prestige. The company todays works on all modern principles and values and still offers a unmatched experience based on contemporary standards. The cinemas today have deployed state of the art technology with the latest and most expensive screens and after all this years have remained at the top of the industry , being the number one choice when it comes to movie watching. The Odeon company even have its own online sorted here they sell tickets in advance to their shoes via a very easy process. The site holds all information regarding the shows currently running with future plans and allows customer to make a perfect choice from a variety of options. Along with the website, the company also has its own mobile apps for iOS and Android, extending the functioning of the web store. The Cinema is today famous for their competitive pricing and regular schemes like the "Limitless" in its Stoke, Wrexham, Guildford and Brighton cinemas, where customers have to pay certain amount of fee to watch unlimited movies all month a trend they have been carrying out ever since their inception. Limitless is now available nationwide and have proved to be a success.
Often we see businesses and giants of the past die in near future like it is said after height has a decline but it does not seem so far the Odeon Cinemas who have evolved with the ever changing society and technology and have adjusted to cater contemporary needs of all ages. The brand name is one of the biggest example of success in modern history.
For more information regarding Odeon Cinemas across the UK and worldwide including show times, and bookings, please visit the ODEON official website.www.odeon.co.uk