Nike stands amongst the most renowned and prestigious sport brands on the planet. Nike started out as Blue Ribbon Sports(BRS) in January 1964 and was founded by Phil Knight and Bill Bowerman. The company leaped forward in to success and after capturing the 50% sports market of USA in 1980, the company became public.
Nike sells a large variety of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children.
Nike has long been known for its contribution to the sports industry. Apart from a large number of offline stores in more than 70 countries of the world, nike also sells its products from its online store. The Nike store contains sports wear and shoes for men, women, boys and girls. Nike launches new products from time to time such as NikEiD Airmax, NikEiD Presto and many others.
Nike has affiliated with more than 700 retail stores around the globe and has offices situated in more 45 countries outside the United States of America. The major manufacturing facilities of nike are present in South East Asia in countries like India, China, Taiwan, Thailand, Vietnam and Malaysia. Nike has also been criticised sometimes for getting its shoes manufactured in places called Nike Sweatshops. These are places in countries where minimum wage rule does not exist and labour rights are infringed upon. With more than 700 official stores worldwide, the reach of the brand is very deep. The company is a corporate giant at a global scale with revenues crossing USD 30 billion.
Being a prominent sport shoes manufacturer, Nike still focuses upon manufacturing world class shoes. It designs and manufactures shoes for running, training and gym, tennis, golf and many other sports. The nike store also gives its visitors and option to customize their shoes. This option has proven to be amazing because Nike is a brand widely loved and praised and introduction of this customization option helps people design their own shoes in the way they want. Apart from shoes, people can also customize socks in the nike online store by choosing different colours and variations. Nike store also sells backpacks and bags so people interested in buying sportswear can increase their range of purchase.
The nike store has a featured section for showcasing all its new arrivals. People looking for fresh arrivals do not have to search for the newly launched products by nike anywhere else. For products purchased from their website, nike offers a special return policy where every product can be returned within 30 days from the date of purchase. Although there are different return policies for different product as in some cases a faulty product being returned should not have a manufacturing date more than two years old.
Apart from being a big business corporation, nike also addresses its responsibility towards the community and the environment. Nike organises different sorts of community programs throughout the globe to encourage and assure the betterment of kids globally. To serve its part in nurturing and protecting the environment, nike has taken initiative to develop products which help athletes to give maximum performance and the manufacturing process puts the minimal load on the environment.