There are not many customer-focused jeans brands out there today. All of the major denim experts have their own notions about fashion and give their all to make sure they are “different”. But one refreshing fashion house that is making a difference is M.i.h. Jeans. Unlike the most well-known names in denim design, M.i.h. Jeans do not use the same templates for every a particular season every year. For the companies we have come to trust do not have the freedom to work like M.i.h. With those companies, the most emphasized part of their design and creative process is undoubtedly the adherence to their own little design codes. Every season, when they sit to design the new lines, they need to make sure whatever they come up with fits the bill of their products and stays in the boundaries of their self-imposed regulations.
This keeps the style standard but breeds a creativity problem. This system discourages the idea of giving people something new to wear every season and every year. Pretty much the whole reason for the existence of jeans and denims is that people wanted to express themselves. You can’t do that if you are not different. Every M.i.h. denim is designed with that idea in mind. A person needs to feel relaxed in jeans, not bound to a certain image. And that is what M.i.h. has always tried to do with their denims. Every girl is different, and there are plenty of different choices she could make based on her situation and moods. And to reflect all that, the denims she wears need to be different too. They need to cover all different shades of her personality and be something that represents each part of the woman’s persona.
The products that the company has in its catalogue are all a product of the mentality that the Chief Creative Officer, Chloe has put into place. She grew up in the denim revolution of the 70s and knows all too well about the way a true denim is supposed to fit and feel. This creative inspiration has meant a very unique fusion of the past and the present. The high waist design from those decades and the modern fit are used in a way to produce high quality denims that compliment the diversity of this world as well as salute the spirit of the modern woman.
All of this has brought tremendous amounts critical and commercial success to the company and they have been able to expand into 43 countries. M.i.h. jeans also offer free delivery of their products in US and UK. The store has some very high profile loyal customers including Rachel Weisz and Jennifer Lawrence. Such esteemed fans are proof of the company’s unwavering commitment to quality, and there is little doubt that it is only going to go improve from here on.