Kohl’s is a department store that has decades of success in the retail industry. Started in 1962, Mark Kohl opened his first retail location in Brookfield, Wisconsin. At first, Kohl’s was a supermarket change that evolved into something so much more. Over the years, it evolved into one of the largest department store retailers in the industry, with millions of consumers from around the world. They believe in interesting and quality home and clothing items that are affordable but made of quality. Their company website alone highlights this point.
A quick glimpse of Kohl’s website will also why the online and storefront retailer is popular in both internet and other shopping locations. The site offers clear and bright text that stands out against the page and makes it easy for individuals to navigate. Categories line the top of the page in a banner style that allows for quick jumping to the section of the site that offers. There are sections devoted to women, children, and men’s clothing options, all defined with clear to understand print that makes reading a breeze. From within these options, you can then break down even further what you are looking for so as to get to the exact page you want to explore. Kohl’s motto is “expect great things” and that is exactly what they deliver. Kohl’s has a wide selection of product. While many know them for their clothing options, of which they offer selections for individuals of all sizes and ages, they are so much more. There are home goods at Kohl’s and items for decorating a space to fit nearly anyone’s personal style. When searching an item, a viewer can clearly define what sizes or price range that they are looking to choose. This helps to ensure that the visitor does not find an item that they want only to find out at purchase that it is unavailable in the size or color. This helps to ensure that the user has the best possible experience and is not surprised via unexpected twists and turns at the end of the purchase.
If a question would arise, as it sometimes does, the site offers quick and responsive customer service. This belief in giving the user the best is woven throughout their site and their retail locations, and helps to ensure that the visitor to a site or to a store is greeted with friendly and appropriate answers to questions. This excellence is also another reason why individuals keep returning again and again. For the benefit of consumers, too, Kohl’s offers different delivery options as well. When ordering online, a customer can either choose to have their item delivered to the home or to a retail location closest to them. Kohl’s is more than just an all-inclusive department store website. One look at their website is all it takes to find that they have a whole section devoted to their outreach efforts and work within the areas in which their stores are located. For instance, Kohl’s has a health children’s initiative that focuses on getting children eating well and staying active. From fundraising efforts to volunteer activities, the Kohl’s brand prides itself on success both inside and outside of their many store locations.