KLM is a Royal Dutch Airline that was commenced in the year 1919 with an object to serve the Netherlands as well as its colonies. It became a part of the AIR FRANCE KLM Group post its merger in the year 2004. Being the oldest airline, KLM is the core of the KLM group and is still operating under its original name.
The company is at the forefront of the European airline industry and works with a mission of offering healthy as well as the reliable dose of the Dutch pragmatism. It has employed 32,000 employees that are striving hard to offer the customers with innovative products that are safe, service oriented and extremely efficient. The proactive focus of KLM lies on sustainability. Despite being in the industry for a century, there has never been a day when the company has aimed for profitable growth by compromising on the social and the economic development.
KLM works to assure sustainable growth at the Schiphol so as to be able to achieve access to the market that will accentuate the quality of network and further maintain a balanced playing field for every industry player. Further, KLM also works forth to ensure that a due balance is maintained between the interests of the company as well as the people that work or live close to the airport.
The company has a simple vision that is to become the most customer innovative, customer centric as well as an efficient European network carrier. Post its merger with Air France KLM has attained a leading position in the international airline industry. It wishes to be an attractive employer for the staff and also the first choice of every customer. Further, the company wants to grow in a manner that seems profitable for the shareholders. Accredited to its smart partnership as well as pioneering new destination, the company offers worldwide access by way of extensive network. With its technological developments as well as market opportunities, KLM has been successful in offering the customers with a contemporary product.
Not only the freight companies but also the modern travelers require an array of choices as well as the flexibility to choose the best alternative. The customer oriented service of KLM is an evidence of the entrepreneurial and pragmatic Dutch spirit. KLM understands that the needs and the demands of every customer is different and hence it takes due effort to understand not just the customer but the individual behind every customer.
KLM has also taken measures for its Corporate Social Responsibility in the airline sector. CSR is not just a mere label for the company but is rather directed towards the employees, customers and the society as a whole. It has signed the UN’s Global Compact that has helped it achieve the UN Millennium Development Goals. For the 11thconsecutive year, the airline has been placed on the top of the Sustainability Indexes Sector Airlines. This involves all form of transportation – air, road, rail and sea and the airports.