JCPenney is a company offering services of departmental stores in America. It has been providing its services through names like JCP, JCPenney and also as Penney's times before. It is nation's one of the largest store for furniture, clothes, and apparels. The company was founded by James Cash Penney in 1902, on April 14. The headquarters are in Texas of USA. The first store was opened at Kemmerer of Wyoming. Two more stores were opened under the partnership with Johnson and Callahan. Though the partnership dissolved in 1907.
In 1909 Headquarters were relocated to Salt Lake City in Utah. Penney owned 34 stores states of Rocky Mountain by 1912. By 1913 the company worked under the tag of‘ePenney’, collaboration with William McManus. By 1914 the headquarters were again relocated to New York City for easy transportation of goods, buying, selling and also financing. By 1917 the company started offering services through 175 stores operating in 22 states in the USA. In 1920, it also took over The Crescent Corset Company. It started its 500th stop in 1924 in Hamilton, Missouri. By 1028 there were 1000 stores functioning. Till 1941 there were 1600 stores already working in 48 states. By 1956, the company started national level advertising through the magazine of Life. Its own credit cards were also issued by 1959. Discount selling was also started after acquiring of General Merchandize Company in 1962. In 1963 the first catalog was published. Full line shopping store was opened in 1961 in New Jersey. The largest store of a company is in greater Chicago in Woodsfield mall by 1971. 1969 the company also took over of Thrift Drug, a drug store located in Pennsylvania. In 1973, it reached its highest number of stores with 2,053 stops and, 300 were full-line shops.
By 1984 the company took over National bank of Harrington and named it again as‘JCPenney National bank’. The company then issued its own MasterCard and Visa card. Even American express cards were accepted. The company became largest catalog store in 1993 in the USA. There was the even expansion of the chain of drug stores with acquiring Fay’s drug. Even Eckerd was under its control. In 1998 the company introduced its store through the online portals. The company celebrated 100 years in 2002.by 2007 it introduced the Ambrielle lingerie tag that became their largest private brand inaugurated in the company's history. It even involved in cosmetic by opening the Sephora. By 2007 it slogan changed from‘It's All Inside’to‘Every Day Matters’. In 2007 the company launched another website for also offering products from privately owned brands and subsidiary companies. In 2008 American Living brand was launched offering apparels of men, women, children, lingerie, shoes and home décor. Linden Street was a brand for offering products related to home and decorations. By collaborating with Seattle's best coffee in 2009 the company even started offering services by launching cafes.
With incredible progress line and all new introduction makes the company more lovable and wanted. The expansion has been at a top notch due to its promise of quality its clientele is increasing.