IMVU, the online metaverse, and the website was founded in 2004 and was initially supported by four venture investors, Menlo Ventures, Bridgescale Partners, Allegis Capital, and Best Buy Capital. The members of IMVU use 3D avatars to greet new people to chat with them and create and play games. Currently, the brand has more than 3 million active users and is enriched with the largest virtual products catalog comprising of over 30 million items. The business has its headquarters in Mountain View, California, and has employed 120 full-time personnel. The brand is also famous for being one of the top-notch practitioners of the lean startup approach. The brand name neither represents an acronym nor an initialism. Eric Ries, the co-founder of IMVU, explained the sudden process how the company acquired IMVU as a meaningless name which is not an abbreviation to anything. The currency at IMVU is quite unique as it has an own economy and the world of IMVU is dealt in IMVU “credits” along with one more popular credits known as “promo credits”. The third style of credits which the brand accepts are called as “developer tokens” which exist for the creators; to gain the the same, the user is asked to purchase an item online with "promo-credits". A member of IMVU can purchase the credits online using actual currency bills directly from IMVU. A customer can also avail the credits on IMVU gift cards which are available from retail outlets like department stores. Once played or if not used, the credits can be refunded from IMVU to actual currency but only for the developers accounts. The company has a colossal portfolio of many items and members use their credits are to purchase virtual items like fashion pieces which include hair, clothes, skins, and accessories, along with pets, and 3D scenes for homes, clubs and open landscapes. The brand is also offering some furniture in the same way which is placed into unlocked rooms, and along with the same, there are also few rooms which are equipped with some furniture that is included in them as well as in the locked rooms which cannot be removed.
The Promotional credits from the brand which are also termed as "promo-credits" or "credits", are an alternative form of currency which is distributed to members by IMVU. These credit forms can be acquired by indulging in several "Partner" promotions and a few other activities that IMVU provides to its members. Having acquaintances with IMVU as a standard free or full member, the promo-credits offered by the brand are equivalent to standard credits. A limited number of credits equates, while promo-credits are not allowed to be used to buy products as gifts for other members of the company and are not even allowed to be traded back to an IMVU re-seller for original currency. The promo-credits purchased by the members of IMVU are converted into developer tokens, but credits a single developer token on per buying when the promo-credits are used irrespective of the price of the item purchased online. A number of IMVU users are content creators, who are involved in creating and selling items in the IMVU catalog. The users also spend the time to personalize their individual homepages, like they perform the tasks of establishing public and private rooms, while also create and participate in the user groups which are quite similar to forums but customized by the owner as per his/her own convenience and also involve in participating in the Community forums. Apart from all this, there are several users created third-party websites which provide additional forums and resources to the brand community. IMVU members also indulge in reviewing their peer profiles on online products which are waiting to be submitted as per the policy of IMVU catalog. It was in the month of January 2015 when IMVU took over FurAffinity, which is a furry fandom art gallery. As per the reports of the acquired website, this acquisition was a natural and logical consequence so as to bring the similar kinds and generally connected communities collectively officially.