BT is an acronym for British Telecom. It is a British Multinational Telecommunication services company which is headquartered in London, United Kingdom. It is the world's oldest telecommunication company. The BT group was established on October 1, 1981 and it has now developed as a major telecom services carrier in the United Kingdom. The company operated in 180 countries worldwide and boasts itself as one of the most reliable and widely trusted telecom operator. The major services of the company include fixed line services, broadband, TV and mobile services and networked IT services. The company operates as a retail service provider to general people as well as a wholesale services provider to many other related companies in UK as well as around the world. The company crossed revenues of more than 17 billion pounds in 2015 and employees more than 88,000 people in its offices and subsidiaries worldwide.
Apart from being a leading telecommunications provider, the company also operates several television channels to enhance its business and reach into the global audience. Digging into the products offered by BT one by one, one can find that it has five basic products or services to offer. These include broadband, TV, Phone, BT Sport and BT Mobile. The broadband products of British Telecom provide two major options its user for purchase. These are BT Broadband and BT infinity. As one can directly infer, BT broadband is a basic plan for one or a couple of individuals to use the internet however, BT infinity provides seamless internet connectivity to multiple users at a time using wi-fi. The home hub device of BT helps in availing the broadband infinity service. Similarly BT has television services and packages for users to enjoy the television experience. In this sequence, BT has introduced a new product named BT sport. It is a 24/7 live streaming television channel which shows games and other exclusive videos related to football, Rugby Union and other sports of interest. The other two services include BT phone and BT mobile which are telecommunication carrier services for fixed line and mobile phone devices respectively.
To grab the attention of its users and give them appropriate services, BT has developed an amazing website to help people browse and buy the products without the need to visit a local brick and mortar store. It provides people with information related to the lifestyle and the latest advance in technology and gadgets. Using BT’s website and other social media handles is a nice way to stay connected with the brand. Apart from that it is a large multinational brand and one can find its advertisements everywhere from television to the internet. The company’s website has a dedicated online store for people who want to buy and of its products or services. Being a renowned and dynamic telecommunication services provider throughout the world, British telecom has an amazing customer support department to handle the queries and concern of its users and prospects. Being a large multinational company, British Telecom has held its prestige since its establishment.