H & M Hennes & Mauritz AB is a Swedish multinational retail-clothing chain which is highly known for its fast-fashion clothing for men, women, teenagers and children. It was founded by Erling Persson in 1947 in Vasteras, Sweden. Its headquarters located in Stockholm, Sweden. It’s a worldwide retail chain whose stores are available in 61 countries and which is operating chain of about 4000 stores and employed people in these stores are around 132,000. It became a famous from a single women’s wear shop in Vasteras, Sweden, to six different brands and 4,000 stores all around the world.It is ranked the second largest global clothing retailer, just behind Spain-based Inditex which is parent company of Zara and leads over the third largest global clothing retailer, United States based Gap Inc.
H&M’s design team is creating sustainable fashion for all and the products they always design the products at the best price. The collections include everything from dazzling party collections to quintessential basics and functional sportswear – for women, men, teenagers and children, and for every season or occasion. They also offers clothes, shoes, bags, jewelry, make up and underwear. H&M Home fashionable interiors are also available for children and adults. They are offering the best quality and best price in a sustainable way. Design, quality and sustainability is not a matter of price for H & M, Their aim is to offer inspiring fashion with unbeatable value for money. Quality is a central topic when designing and manufacturing a product at H & M and they always exceed their customers’ expectations on quality. They ensure the best price by:
-designing the products in house.
- There are no middlemen.
- They are purchasing large volumes to ensure the best price.
- They always buy the right products from the suitable markets.
- Cost-consciousness in all parts of the organization.
- Efficient logistics
The company is growing with the time with quality, sustainability and high profitability. H&M offers an exclusive and unique range of inspiring fashion for everyone and the company is growing with new stores the world over and online. They are opening new stores in existing markets as well as new countries. They are running the company with six major and well defined brands like H&M, COS, & Other Stories, Monki, Weekday and Cheap Monday. They are targeting on their growth by increasing their stores by 10-15 percent per year. They always open the new stores on the best locations and by leasing store premises instead of owning them remain flexible in a constantly evolving retail landscape, and also make sure that they can open them in the most attractive streets and shopping centers in all their markets. H&M’s shop is currently available in 32 online markets including the US. The easily navigated digital store is fully mobile-adapted and very popular with their customers. H&M is pleased to reveal the first three looks from the KENZO x H&M collection, each bursting with the print, colour and individuality that define the collaboration. The look book images have been shot on a variety of artists, young creatives and influencers, each an ambassador for KENZO x H&M. The collection will be available in over 250 selected H&M stores worldwide, as well as online, from November 3. With the technical high-fashion sports collection For Every Victory, H&M celebrates the power of personal victories. The collection has been developed in collaboration with the Swedish Olympic team, and the campaign is fronted by inspirational personalities who have all achieved their own victories, whether in sport or through life experiences. The collection will launch together with the campaign in stores and online at hm.com on 21st July 2016. H&M is proud to announce a collaboration with the Musée des Arts Décoratifs located in the Palais du Louvre in Paris to celebrate the new H&M Conscious Exclusive collection.
There are many products available for men, women, kids like clothing and footwear as well. You will also find home decor products, home furnishing products and jewelry products here. The products in the clothing category for ladies available are tops, shirts, blouses, basics, shorts, pants, jeans, swim wear, blazers, jackets, coats, lingerie, sleepwear, beauty products, accessories, casuals, sportswear, H&M plus size and many more products. The range of products for men include shirts, pants, t shirts, jackets, coats, blazers, shoes, accessories, sportswear, casuals and many more products are available for men. The exclusive range of products available for kids includes clothes and footwear for both girls and boys. Home furnishing products are available for kitchen, bathroom, bedroom, living room and kid's room also. Online payment can be done through various online payment methods. They also love to share their latest updates through social media platforms like Facebook, Twitter, Pinterest, Instagram etc.