Harrods is an advanced market managed store which is primarily based in London, England. The brand administers a group of subsidiaries such as the Harrods Bank, Harrods aviation, Harrods Estates and the Harrods Buenos Aires under its name. It was founded in 1834 by Charles Henry Harrod form whom the company derives its name. It offers quality and luxury goods, preoccupying an enormous store spread in an area as large as 5 acres and incorporate 330 departments sheeting the area. The store adheres strictly to its mission “All things for all people, everywhere. Beginning its journey back in the mid-80s, the store resumed its working in a single room equipped with as little as two workers. The founder, Mr Harrods’ son changed the dimensions of the store and turned it into a prosperous retail business preoccupied with the household items like grocery, stationary, fruits and vegetables. It extended it roots slowly and gradually, taking over the nearby stores and buildings growing at an impressive rate. Soon, by the end of the eighteenth century, the store employed more than a hundred workers. It has continued its sizzling success and today it employs more than 12,000 employees having the net worth of 691 million euros.
The Harrods has established itself as a well-known luxurious brand extending its growing arms to the globally famous celebrities like Charlie Chaplin, Oscar Wilde and the Royal British family. In the late 18th century, it introduced the escalator at its stores, first of its kind, which used to move up and down facilitating the movement of goods and gradually, people at the store. The device was well prepared and decorated with a woven leather belt wrapped around it. This innovative discovery made the store look extraordinary and brought them to the global limelight. Harrods and its belongings were subsequently bought by the Qatar Holdings, an autonomous foundation in 2010.
The 330 departments of the store cover a broad range of products and services offered by the famous store. From the New-fangled designed clothes for men, women and kids to the daily used accessories, furniture, electronics, grocery and food requirements, it is one solution store which provides perfect options for dusk to the dawn events. As many as 300,000 customers mark their presence at the store at zenith. The Harrods bank began trading and selling gold products ranging from one gram to 12 grams, offline as well as online. What distinguishes them is the additional option to trade back the gold if required in future. The luxurious store incorporates 32 restaurants which offer delicious bites of food and cuisines, beauty spas and salons, stockpile storage services, Harrod’s financial and bank services. They offer a personalized shopping plan called the ‘By Appointment’ to their customers to assist them and enhance their purchasing experience at the store. It was lauded at the Draper’s fashion awards and was awarded- The best departmental store of the year in 2013.