Guess is an American up-scale clothing retailer as well as a fashion brand. Today, the company not only sells clothes but has also ventured in other markets. These largely include the fashion accessories including the perfumes, jewelry and watches. Guess is also the owner of the line Marciano.
This immensely popular clothing brand was initiated way back in 1981 by two brothers Paul and Maurice Marciano who started with their first store in the posh areas of theBeverly Hills. In the year 1985, the brand began advertising with its iconic black and white ads. Even the ads of the Guess became so popular that they have won several Clio Awards. The fashion models that later became supermodels got their first prominence via the ad campaigns of the Guess. Some of the models associated with Guess are Julia Lescova, Claudia Schiffer, Valeria Mazza, Laetitia Casta, Anna Nicole Smith,Kate Upton and Eva Herzigova.
By the 1980s, Guess became a household name. Back then, it was immensely popular for its range of the jeans. Surprisingly, Guess was one of the first companies to come up with the idea of the designer jeans. The first designer jeans from Guess were designed for women. Later on in the year 1983, Guess came up with its men’s line.
In the year 1984, Guess expanded its product range and came up with its new line of watches that became popular with distinct names such as the "Guess Collection", "Guess" and the "Guess Steel." The watch line from Guess, is still in existence however, today it has been joined with a variety of other accessory sidelines.
What many do not know is that Guess is not just a brand for men and women but it also produces a great range of apparels and accessories for the babies. In the year 1984, it introduced its clothing line for babies that were known as the "Baby Guess". Today this line has expanded and includes clothing for toddlers as well as the kids. It has been renamed and is today called the GUESS kids.
Guess also ventured in the Home division in the 1990s and came up with its range known as the Guess home. In this line, Guess featured some upscale and youthful bedding collections. It was also the first company to ever package the sheets, pillowcase, towels and duvets in packaging that was actually made from the sheeting material. This was a clever initiate from the company to ensure that the customers could actually see how the pattern looked like. However, the sales of the home collection from Guess significantly dropped and the brand shut down its home division.
By 2000, Guess was the most popular brand especially amongst the teens and the young adults since the marketing ads from the brand got immensely sexier. Today the products from Guess are sold worldwide and the popularity of the brand is unmatched.
For anyone looking for designer, luxury clothing, there is no better platform than Guess.