The idea for Grana passed off in South American country once Luke was visiting his brother and discovered the superior quality of Peruvian Pima cotton. affected by the soft feel and sturdiness of the material, and already irritated by the caliber and high mark-ups within the fashion business, a business plan was born: making a whole that gives you unchanged necessities made of the world's best materials at guilty-free costs.With no exceptional name returning to mind, Luke's female parent urged he associate with the family heritage- his name Grana. Luke packed his luggage in 2013 and left his beloved water sport spot and residential in Manly, Australia to maneuver to city. that is wherever Luke met Pieter United Nations agency was shortly convinced to alter his investment banking uniform into a Peruvian Pima T-shirt.Starting out of a five hundred sq. ft. warehouse in city with a primary batch of t-shirts from South American country, Grana was formally introduced to the globe in April 2014. commercialism out among a few of weeks and happy customers from three continents, Luke and Pieter accomplished they were onto one thing, and commenced hiring. Since then, we've got mature out of our little warehouse in city however still have constant determination...to change the style business from the bottom up. we have a tendency to travel the globe in search of the most effective potential materials, deal directly with the mills, operate strictly on-line, and ship straight to the doorstep. Result? You get an ideal assortment of unchanged wardrobe necessities at a very tumultuous worth. At Grana, area unit able to keep our costs low as a result of our provision are lean and mean.
we tend to order in smaller quantities thus we do not waste material and men. as a result of we tend to fulfill all our orders on-line at one purpose of sale, we do not got to transfer large quantities of stock all over within the world then send it back to HQ or another far-flung warehouse once it does not sell. whereas our model means that we do not discount, it will mean that you're going to continuously be obtaining the simplest worth attainable. There area unit challenges related to managing a world offer chain and particularly keep it tight. we tend to believe quality and fairness at each level—not simply to our finish client, however to the folks we tend to work with in addition. That’s why we tend to continuously take the time and energy to actively visit, manage, and superintend our material mills, and makers to form positive that our responsibility standards area unit upheld. we tend to need our suppliers to certify—on associate annual basis—that all the materials and materials used for our merchandise area unit procured in accordance with all applicable laws in their countries of origin. Finally, we tend to keep all quality assurance and quality checks in-house and do not source to anyone else. we tend to believe taking full responsibility and maintaining transparency with customers concerning prices isn't a 'nice-to-have' however a requirement for each company out there. we tend to believe the simplest quality article of clothing at the simplest attainable worth. this is not this business model in fashion, thus we're here to vary that.