Ginny’s is a cooking, baking, homewares, and lifestyle site that has everything the modern woman or man needs. The business, which was founded in 1990 and continues to grow in popularity, believes that life should be about fun and whimsy. The goal of Ginny’s is to create moments and memories that are amazing with the products that are needed to make It so. With both an active catalogue and website that are available to order from, one look at the site demonstrates the Ginny’s mottos.
As noted, Ginny was founded twenty-five years ago by a real person—and yes her name is Ginny. Ginny and her family had a vision of creating a brand of products that was affordable and made of quality but met all of the daily living needs of the modern man or woman. She did not want to focus her efforts on a singular product. Rather, she wanted to build around the customer’s needs and that is exactly what she did when developing her business. Ginny’s is constantly adding new products to their line of offerings and expanding what they are providing the modern consumer. Today, they have kitchen and dining options that include everything from bakeware to electric skillets to cutlery. They also have an amazing furniture selection as well that can really add a quality of hominess to a household. Ginny’s also has lighting, artwork, and more to make a home into something great. But, the line of Ginny’s products does not offer just home decorations and furniture options. They have great electronics as well. From GPS systems to home office systems to phones and tablets, Ginny’s has everything needed to make a building into a functioning business. Further, Ginny’s has great women’s and men’s clothing options, too. There are pajamas, sleepwear, and all the necessities to build a wearable wardrobe for individuals of all ages and walks of life. They have underwear and socks available for purchase, too! All of these products can be found in the catalog or through the online store.
The reason that the line at Ginny’s is so extensive is not because the business itself wants to grow. Yes, this is a partial motivator but the real success comes from the fact that Ginny’s has listened to their consumers and fans. Ginny’s is continually adding new products and lines that their existing customer base wants and needs in their lives. They believe in building an entire lifestyle brand rather than focusing on one small niche. Thanks to their consumers directing their product choices, the line will likely keep growing well into the future. They welcome feedback on their social media sites and website because gauging interest and creating dialogue helps to define the next product and line release. Ginny’s has lasted and continued to grow because of this love of and listening to the consumer. She has built a brand that respects them and brings them the products that they want as well as the customer service that they deserve. Ginny’s staff and representatives are continually providing guidance to consumers in a way that is respectful, patient, and kind. With several different avenues of connection, Ginny’s continues to ensure that consumers are treated as they should be in every interaction with the Ginny’s brand, a philosophy that the founder herself continues to be proud of. It is no wonder, then, that customers come for a product and special deal but return for a lifetime.