Gap Inc. is an American cloth and accessories brand, founded in 1969 by Donald Fisher and Doris F. Fisher. There headquarter is in San Francisco, California. They have five divisions: the namesake banner, Banana Republic, Old Navy, Intermix, and Athleta. The company is one of the largest specialty stores and has more than 3,000 boutiques worldwide including more than 2,000 located in the United States only.
Their goal is to have a reliable inventory, strong brand identity and increased online presence. They want to build a great relationship between them and their customers. The Asian market is a major source unit for Gap. Some of the major Asian suppliers are the best in the Industry including but not limited to - Poppy’s international, Shahi Exports, SNQS International, Gokaldas Images & Exports, Eastman Exports, KPR International. Most of them are from India.
Banana Republic:offers a wide range of contemporary clothes for men and women. It was founded in 1978 by Mel and Patricia Ziegler and was acquired by Gap Inc. in 1983. It has over 600 stores worldwide. The Banana Republic has more than 500 stores in the United States, 40 in Canada and 61 beyond North America. They are expanding their reach to Asia, Europe, and the Middle East. They opened their first store outside of America in Ginza. That was one of the biggest shopping districts of Tokyo, in 2015. Then they marked their presence in South Korea in august 2007, and during the same year, they opened stores in Kuwait, Indonesia, and Malaysia. The brand also opened a store in Turkey in March 2008 in Istanbul, and more stores were planned to open in Ankara and Izmir, making a total of six stores in Turkey. In late 2008, Banana Republic reached Saudi Arabia and opened their first store in Mall of Arabia in Jeddah followed by Riyadh Gallery Mall in 2009. The brand then continued its reach to the core areas of England and Philippines.
Old Navy:This brand’s stores have a great collection of clothes for women including maternity wear section. They also attempted to establish a bath and body line called ONbody. Most of their stores are separated into sections including women’s, men’s, teenagers, toddlers and babies.
It was first founded and named Old Navy Clothing in 1994.They opened their first store on March 11 of the same year. In 1997, Old Navy grew and became the first brand to pass 1$ billion during its first four years. It opened more than 500 stores by 2000 and started expanding worldwide. In 2011, Old Navy started focusing on family customers and they also adopted strategies of using vibrant colors and better lighting.
Athleta:This Gap’s brand which was founded in 1998, is more about comfortable and sporty clothing. It sells many outfits going from swimwear to Yoga special clothing. It targets female customers, especially women and they also have a teenage girl section. Also, a special size selection is added to their brand so that any woman can find the right outfit to get in her athletic activities.