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Foot locker is a foot wear and sportswear brand. It is in the market since 1988 and founded by F.W. Woolworth. Initially, it was called as a Woolworth corporation. It’s a public company and listed as well as traded at Euronext and NYSE. The key people of the company are Ken Hicks as President and Chief Executive Officer, Dick Johnson as chairman and Jake Jacobs as the President & CEO - USA. It was founded on 21 September, 1974 in the city of industry, California. Its headquarters are located in New York City, United States. It has 3546 locations all over the globe. Its brands are named as foot locker, kid’s foot locker, lady foot locker, foot action, etc.
Basically, foot locker is a footwear and active-wear retailer. The brand has been serving its customers worldwide. Though it was founded in 1974, but came into operation as a separate entity in 1988. It generally offers a chain of athletic items and kids footwear products. This company is also famous for the unique dress design for its employees.
According to few reports given by various experts the company has 3921 mall stores all over United States, Europe, United Kingdom, Canada, etc. After few years of operations Foot Locker acquired Kinney Shoe Corporation and operated it as its subsidiary. In mid-way, the company Woolworth was aiming to enclose various malls and stores by starting new strategies and techniques of marketing. It was an aggressive policy, where they decided that if one idea will fail the company will automatically shift to another idea to keep its pace going.
The company targeted 10 stores but the idea was never pursued as a whole. In 1988, the company aimed to establish a new unit under which Foot Locker was operated and its main purpose was to sell athletic equipments.
Hence they renamed their brand to Woolworth Athletic group. In the 1990s the company faced a decline and resulted in shutdown of various stores across various United States cities. To culminate the scenario an aggressive strategy was developed. The managers of the company raised a discriminating issue following various promotional techniques against African Americans.
Till now Foot locker was a brand of Woolworth Company. It was becoming as popular and then company decided to start its new venture called Footwear, Inc. In order to expand urban areas existence, Foot Locker acquired Footaction brand due to its bankruptcy. It approximately acquired 350 stores. In 2005 they announced that Finn has retired from the company and Nick Cranston will be the president. 2012 was the year of the 100th anniversary and they celebrated it with issuing numerous promotional schemes, etc. Also, it acquired Germany Retailers group in 2013. It is a company which has steadily risen up to 500 fortune rank. From 446 in 2011, 435 in 2012, 413 in 2013 and 404 in 2014. It has been reported that it has 1.71 billion dollars as a turnover. The retail chain offers branded clothing, athletic shoes and accessories for kids, women men. Their product offering include – Sneakers, Casual Shoes, Running Shoes, Basketball Shoes from brands like Under Armour, adidas, Nike, Jordan and many more.
00 1 715-261-9708
New York City,
New York, United States
Foot Locker is a leading global athletic footwear and apparel retailer. Its stores offer the latest in athletic-inspired performance products, manufactured primarily by the leading athletic brands. Foot Locker offers products for a wide variety of activities including basketball, running, and training. Its 1911 stores are located in 21 countries including 1171 in the United States, Puerto Rico, the U.S. Virgin Islands, and Guam, 129 in Canada, 518 in Europe, and a combined 93 in Australia and New Zealand. The domestic stores have an average of 2400 selling square feet and the international stores have an average of 1500 selling square feet.