Games and sports have no comparison with each other, each has its own joys and hardships which players love. Since fashion has taken over all aspects of life, it has not left even the field of sports. Fila is one such sports apparel and accessories brand that has the best of the collection in premium qualities, affordable prices and is ruling the industry with its offerings. The company initially began as a premium manufacturer of high-quality yarns and knitwear in the country of South Korea. Since then, no matter what the location is, a midtown Manhattan or the fashion markets of Italy or its hometown South Korea, FILA teams across the globe are consistently creating the most innovative ways to commemorate life in motion. Fila is meant for all those who have the courage to defy expectations and challenge limits. It is designed to make people bold and provocative. Staying vintage, yet never conventional is its style which is clearly reflected in its products for both men and women. The company’s three strong pillars are- Style, Italian DNA, and performance and is working on the same principles for over 100 years. Today, it stands as a legacy which is innovative, sexy and authentic, and this is all because of its global partners and loyal customers. The brand was established in 1911 by two brothers in Northern Italian Alps with two product lines of yarns and knitwears, but today it is a hub of all kinds of sports apparels and shoes which have become an essential part of an athlete’s life. It launched its sportswear line in 1973 and used circular knit technology for the production of the first seamless polo shirt. Its history has gone global due to its continuous effort and struggle, it has built itself from the ground up on its reputation for fashion, irreverence and premium quality. The two brothers today pioneer the advent of today's most creative and iconic sportswear for both genders.
The company has a glorious history which started way back in the decade of 1911 to 1969 which were called as The Early Years. The founders of the brand had no idea how far the Fila legacy would travel when they conceived the idea. Initially, while creating quality textiles for common townspeople, the brothers looked for producing fabrics which were a perfect blend of luxury, art, and utility. Their main inspiration was drawn from their homeland which reflected the same style of exquisite textures and evocativeness as the Italian landscape. Then came the White Line Era of the 1970s, when the brand hired Enrico Frachey as the managing director with an intention of expansion. The man shared Fila's vision and used his creativity and managerial resourcefulness which eventually transformed Fila into a sportswear brand worldwide. The new form of individual expression in sports, particularly tennis was witnessed in the 20th century. The brand was establishing itself as the epitome of elegance, style and robust vivacity of the human spirit. Then the era came which represented Totally Rad, Dude, 1980s. The expansion rose and the brand flourished as more and more athletes opted for Fila apparels, from golf to tennis and even to mountaineering. The 1990s, the era of Seeing With Fresh Eyes, was the time when Fila progressed as a company dedicated to manufacturing sportswear with distinction. During the entire 1990s, Fila athletes changed the game as they would jump much higher, run faster, and hit harder. And finally the current era of The 2000s, which is known as the Dawn Of A New Millennium where the brand is continuously progressing and developing with its apparels, footwears, and latest sports collection. Today, the website is filled with stock in various product lines, for both genders. The men’s collection in shoes and apparels vary from Velour to Heritage and from Tennis to Training and also for various sports and workout sessions. Also, the women’s collection is ranged for tennis, training, and heritage along with a colossal range of footwears and clothing. The huge range has even got the best for kids and is successfully catering to all the needs and desires.