Famous footwear is a worldwide operated retailing company. It was founded in 1960 by Madison and Wisconsin. Neil Malden Heuer is the founder of famous footwear. Its headquarters are located in the United States. It has about 1110 locations all over the globe. Its parent company is the brown shoe. It operates with a slogan - make today famous, today is yours. It is basically an American chain of retailers dealing in footwear nationwide. Its USP is they offer products at price lower than what the manufactures offers them. They are regarded as both the forerunner and champion of the footwear industry.
They currently are maintaining 1125 store fronts since 2010. Famous footwear was started as a single shoe store in 1960 named as Neil's factory shoe outlet. In 1963 they hired few school students to build them as company’s future employees as well as the board of directors simultaneously, who eventually rose to the position of the president today. By the end of the decade, all the stores in the chain were redeveloped. In 1974, these stores were unified under single umbrella named as Famous Footwear. 90 percent of the chain was purchased from founder Moldenhauer in the year by a buyout that was exceptionally leveraged and was led by longtime employees of Famous Footwear.
In 1990, Famous Footwear expanded its dimensions throughout the world. They established various distribution centers in Madison. As time passed by, the demand for famous brands like Adidas and Puma was increased resulting in Famous Footwear's distribution centers to be equipped with the same brands.
By October 2010 the Famous Footwear brand consisted of 1,126 retail stores in the US, including 947 Famous Footwear stores and 179 thematically structured outlet stores. Nearly 26 new stores were launched and were planned to debut in calendar 2010.The company indicated a long-term desire to add another 400 to 500 stores to the rank of the company.
The company opened five athletic driven stores named Mind Body and Soul with the intent to show manufacturers like Nike, Brooks, Asics, Adidas, etc. that they have the capability to sell these items through training and customer services.
The store layout is based on available sphere and the typical Famous Footwear store averages about 7,000 square feet in size and includes about 60 percent of centrally purchased universal products and 40 percent of the products are customized to the needs and demand of the specific store. Exterior decor tends to be of quality and internal store layout. In 2010, the company claimed to be dealing with some 800 brands as a company. In that very year about 20 percent of the business involved the brands of the parent corporation, Brown Shoe Company. In 2014, Famous Footwear Company launched its all new mobile app to improve the customer loyalty program. At Famous Footwear you can find styles for kids, men and women from famous brands like, Vans, ASICS, Nike, Skechers, Converse, Sperry Madden Girl amongst others! With more than thousand stores all over the country and a great collection online the brand stands as a top family footwear destination.