Everlast is a name synonymous to boxing. Back in 1910, Everlast started out as a prominent swimwear manufacturer in theBronx.Everlast is a brainchild of a 17 year old Jacob Golomb who was a son of a tailor. He was an avid swimmer and was completely dissatisfied with the kind of swimsuits available in the market. Such swimsuits never lasted more than a season. He then had a simple mission that is to come up with swim suits that would last one full year. Jacob called these suits "EVERLAST". Despite the fact that the swimsuits did not last all throughout the history, the name andEverlastdid.
In the span of the next few years, Jacob transformed his company into a small retail store. The store stocked a complete lineup of the sports equipments. Further, in the year 1917, a young fighter introduced boxing to Jacob. Jack (boxer) requested Jacob to come up with a protective headgear that would last longer than 15 rounds of the strenuous boxing training. ThenJacob designed the training gear for Jack. In the year 1919, Jack won the world’sheavyweight championship and during the course of the match, he was wearing the gloves that were specifically designed by Jacob for him. Post the match,Everlast became the head quarter for almost every type of boxing equipment all across the globe.
In the year 2000, the shareholders as well as the management of the Active Apparel Group (AAGP) acquired the boxing equipment as well as the brand Everlast in itself. Further, in the year 2007, Everlast Worldwide Inc. was re-acquired by Brands Holdings which is a UK based company. At present, theEverlast brand is prominent in some 101 countries and has 88 licenses. Everlast has been a prominent name in the boxing ever since 1910. It is a global leader in manufacturing, designing, marketing and licensing of the authentic martial arts, boxing, as well as the fitness related sports good and equipments, footwear, accessories and apparel.
Be it the heavyweight championJack Dempsey or the undisputed middle weight legend Jermain Taylo or the middleweight champion Sugar Ray Robinson and Randy Couture, the UFC heavyweight champion, for every boxer Everlast is the brand of choice. Since last many generations of the professional athletes and the world champions, one thing that has not changed even a bit is the athletes and the boxers’s love and adulation for Everlast.
Everlast is today an inevitable part of the lives of several hundred thousands of the fitness enthusiasts, professionals and athletes, who train, compete and live an active lifestyle. The authenticity, individuality as well as the brand heritage of Everlast is unmatchable.
From gloves, punching bags, protective gear, gym bags, novelty and fan gear to supplements and fitness equipments, if it has got anything to do with an active sports life, you will find it with ease on the web store of the Everlast. Be assured of putting your hands only on quality and authentic goods, if you pick Everlast over the others.