Dollar General is an American group of many popular brands. It was founded in 1939 in Scottsville, Kentucky by J.L. Turner and Cal Turner Sr. It serves all over the USA with more than 12,400 stores except for Alaska, Hawaii, Idaho, Montana, North Dakota, Washington, and Wyoming. Dollar General started as one small store and then it began to grow, in 1983 it managed to have 280 stores of P.N. Hirsh Division of Interco, Inc. and then added more than 200 stores in 1985. Today, the group has more stand-alone stores targeting areas that are not served by any other company of the same kind. Sometimes, the stores are a few blocks away from each other. They often serve country regions like Beaver, Oklahoma and Panhandle, which makes it compete with other stores such as Family Dollar.
Since 2000, the company started carrying their stores with wider choices of items and called them Dollar General Market.
The company offers name brands merchandise but also some generic products. Shopping with Dollar General is easy and affordable. They sell different products such as food, beauty aids, cleaning supplies, housewares, and many other items. For more than 70 years, the company presented buyers with low price products that can be used every day, their employees help to serve the communities to make shopping even more easy and accessible.
To get to their goal, Dollar general made many small neighborhood stores with products that their customers need the most. They focus on daily life necessities such as shampoo, soap, toilet paper, laundry detergent and other tools needed for daily use.
As said before, Dollar General offers a wide range of brands and even generic merchandise. The brands they sell include CocaCola, Energizer, Clorox, Kellogg’s, Kimberly Clart, General Mills, Mars, Nestlé, and PepsiCo. Their generic brands offer the possibility for customers to purchase national-like items with lower prices and many discounts.
Dollar General has created its own brand called DG, that symbol is used by the company for many household products such as DG Body, DG Health, DG Home, and DG Baby. They also have other brands such as Smart & Simple, Everpet, and Clover Valley. You can buy supplies through many categories, including Cleaning, Health, Beauty, Food, Baby, Pet, Apparel and many others. Anything that their customers would need for daily life is available in their stores all over the United States. The fact that they provide people with everything they need, made Dollar General one of the biggest neighborhood stores in the nation right next to Walmart. The company is still growing and has many plans to expand further. In 2011 they opened more than 600 stores in 35 states including those where they already had stores alongside with Nevada, New Hampshire, and Connecticut, they hired more than 6000 employees and also planned to improve more than 500 of their existing stores. Also, in September 2015, Dollar General had an agreement with Janesville City Council in Wisconsin to open stores in the area. It will offer more than 500 jobs in that centre.