From a family owned business started in 1778 to a Public limited company in 1928, Debenhams have come a long way in the clothing and fashion industry. William Clark established a small drapery store in London back in 1778 and used to sell drapes, gloves, and parasols. The turning point came in 1813 when William invested in a firm and from that point there was no turning back. Now, Debenhams is an International brand with 240 stores in 27 countries. It is a well-established brand known to dress people in style; style factor of a person is like a silent communication that speaks volumes about the person. So, dressing sense should be such that it speaks of the glory of the individual than gossiping about him. The wide range of products offered by the company aims to accomplish the mission of the company to make clothes that are not just comfortable, but also trendsetters. The committed team of Debenhams is not just aggressively working to earn a brand image, but also is a socially responsible company that ensures adherence to Ethical and environmental trading policies so that environment is not polluted. The company is also sensitive towards the people with special needs and has signed contract with Disability rights commission to help and provide access to disables or older people in their stores.
The company is known for its clothing that includes a wide range of men clothing from formal corporate suits to swim wears, boot to chinos, glares to perfumes; anything a man can think of is available in their stores. The company is popular for its woman collection that changes every season and is available for every occasion. They have specially designed wedding gowns for a woman as they know how important the wedding day is for the lady and designer gowns and cocktail dresses for bride’s maids that make the men go love stuck. Other accessories and women clothing includes swimwear, beachwear, casuals, jumpsuits, kitchen tools, footwear’s, lingerie, etc. The company is no more limited to just clothing, rather has diversified their operations and entered beauty industry and includes perfumes, makeup kit, skin care, child care, body care and other accessories for every brand around the world. The stores of the company are a one-stop destination where they can find the whole gamut of things available for men, woman, kids, and gifts to relatives, special occasion dresses, and furniture and even luggage bags for vacation. The company’s philosophy to serve the customers best of everything has made it win accolades and awards from every corner of the world including a highly commended award in Drapers Fashion award in 2011, Best-one-stop-shop award in Fabulous high street fashion awards 2011, best department store of the year award and much more.